Seoul-based collective Balming Tiger has unveiled their debut album ‘January Never Dies’, and shared the video for new single “Moving Forward”.
A diverse music collective taking their name from the famous Asian ointment “Tiger Balm”, Balming Tiger describes themselves as a “multinational alternative K-pop band” with a desire to create an impact globally and carve a uniquely captivating lane for K-Pop.
The main creative vision of Balming Tiger is to reflect and represent the younger generation of today’s society, aiming to further popularise today’s hyper-expressive Asian youth culture throughout the world, whilst drawing inspiration from a wider spectrum of global influences.
Balming Tiger say that the theme of the album is not attributed to typical established systems or the standards imposed by society, but to love each other and move forward, believing in their own inner selves. They say of the album: “
As this is our first studio album released as a team rather than a compilation concept, we put a lot of effort into reflecting the tendencies of each member while also bringing together the big themes, and capturing the moments when cosmic energy is generated when we are together. It seems like a precious work has been born.”
Balming Tiger also shared the music video for key track “Moving Forward” upon the release of the album. The music video was directed by Japanese director Pennacky, who was the first to win the ‘Music Video of the Year’ category twice at the Korean Hip-hop Awards.
The video for “Moving Forward” is an excerpt from the forthcoming short film “Moving For Word” starring members of Balming Tiger. The full version of the film will be released nationwide in Korean theatres later this year.
