Tokyo-based and wildly special four-girl progressive pop-group ATARASHII GAKKO! share a euphoric new single, “HELLO (from The Tiger’s Apprentice)” via 88rising. On “HELLO (from The Tiger’s Apprentice),” ATARASHII GAKKO! embrace an empowered punk-inspired sound with suave lyricism and greetings in several languages, including German, Japanese, Chinese, English, and Spanish. Set to striking percussion and super guitar riffs, ATARASHII GAKKO! welcome fans and demonstrate their global appeal in any language, wherever they are.
The song is notably a main fixture of the The Tiger’s Apprentice film soundtrack, entitled ‘The Tiger’s Apprentice (Music From and Inspired By The Motion Picture),’ which features songs from various artists including: ATARASHII GAKKO!, ZHU, Audrey Nuna, Cacien, and more. The soundtrack will be released on 88rising Music.
The new music follows on the heels of a highly successful year and start to 2024. In January they unveiled “Toryanse,” a play on the classic Japanese nursery rhyme. Last October, they unveiled “Tokyo Calling,” a reflective single about the harsh monotony of daily life in Tokyo which opens with a doomsday-like alarm. It was met with critical acclaim upon release and ATARASHII GAKKO! made their US late-night television debut on Jimmy Kimmel Live! with the song (watch HERE). The group also showcased their inimitable performance style on their first worldwide SEISHUN Tour, which sold out completely in the U.S., and at music festivals like Mexico City’s Corona Capital Festival and 88rising’s New York and Los Angeles iterations of the Head In The Clouds Music & Arts Festival. This year ATARASHII GAKKO! plays their first-ever Coachella Valley Music and Arts Festival with sets on Sunday, April 14 and 21.
ATARASHII GAKKO! (literally meaning “new school” in Japanese) are a group of four young women who are redefining what it means to be a girl group. While most J-Pop female idol groups are known for their squeaky high voices, perfectly synchronized dance moves, feigned images of purity and innocence, and an excessive drive to always be kawaii (cute), AG! isn’t into any of that. They wear sailor-fuku (sailor suits) uniforms in a style that were worn by Japanese students back in the 70s and 80s with long skirts and pulled-up socks, and staunchly refuse to be objectified. Their aggressive and expressive dance moves, which they choreograph themselves, are a hybrid of the energy of Japanese butoh dance, heavy metal headbanging, and hip-hop street dancing. Musically, AG! brings together elements of modern J-Pop, Showa-era kayokyoku, rap, punk, dance music, but it would be pointless to try to categorize them in any genre.
