GMA Network, steadfast in its mission to celebrate and uphold Filipino beliefs, traditions, and values, proudly launches its new advocacy campaign, “Dapat Ganito, Kapuso.”
“Dapat Ganito, Kapuso.” aims to inspire Filipinos to be proud of their rich cultural heritage, which emphasizes strong family ties, respect for elders, faith and compassion, resilience, and the Bayanihan spirit.
The campaign features seven captivating short stories, each highlighting a core Filipino value: Maka-Diyos, Mapagmahal sa Pamilya, Maabilidad, Masayahin, Malikhain, Mapagmalasakit sa Kapwa, and Makabayan.
These stories not only aim to instill pride in our cultural roots but also promise to entertain Kapuso viewers with performances by remarkable GMA Sparkle Artist Center talents.
Through relatable and compelling storytelling, supported by the latest online and digital platforms, audiences can easily access and enjoy the stories of “Dapat Ganito, Kapuso.” This campaign is part of the exciting lineup leading to GMA’s 75th anniversary next year, which includes the recently launched new GMA Network Station ID, “Isa Sa Puso Ng Pilipino.”
“Dapat Ganito, Kapuso.,” is in partnership with Unilab, UL Skin Sciences, Inc., Nestlé Philippines, Inc., Unilever Philippines, Inc., Glucerna, and Bioderm.
Watch “Dapat Ganito, Kapuso.” short stories across GMA, GTV, Pinoy Hits, Heart of Asia, I Heart Movies, and on the Kapuso Network’s official digital platforms beginning on July 24.
Netizens can also view them for free at the GMA Network Youtube channel. For more news and updates on GMA Network’s latest advocacy campaigns and initiatives, visit www.GMANetwork.com.
