‘And The Breadwinner Is…’ is currently taking the Philippine box office by storm, showcasing a new side of Vice Ganda that audiences have never seen before.
While his trademark humor remains, this film delves deeper into raw emotions, offering a performance that moves viewers to laughter and tears.
Of course, aside from the ensemble this movie has starting from Vice Ganda to Eugene Domingo and the rest of the cast, there’s still a lot of reasons why is this year’s biggest hit at the MMFF.
- A Powerful Tribute to Breadwinners
The movie shines a spotlight on the sacrifices of Overseas Filipino Workers (OFWs) and breadwinners—everyday heroes who work tirelessly to support their families. Through its poignant storytelling, it reveals the often-unseen struggles of these individuals:
- Unwavering Sacrifice – It portrays the lives of OFWs who prioritize their families over personal needs, working hard and sending every cent they earn back home.
- Endless Responsibilities – Breadwinners carry the weight of their family’s needs, often working tirelessly without rest. Their determination stems from knowing that their loved ones rely on them.
- Unappreciated Efforts – The film delves into the pain of breadwinners when their sacrifices go unnoticed or unacknowledged, raising awareness of the emotional toll they bear.
- A Reminder of Gratitude
The movie emphasizes the importance of showing appreciation for breadwinners—not just for what they provide, but for who they are. It also advocates for sharing responsibilities within families to strengthen bonds and alleviate burdens.
- Star Cinema and The IdeaFirst Company: A Winning Combination
The collaboration between Star Cinema and The IdeaFirst Company produced a film that resonates deeply with audiences. Known for their stellar track record in delivering critically acclaimed films, the two production houses ensured that And The Breadwinner Is… would stand out both in storytelling and execution.
- Strategic Promotions
The film’s promotional efforts have been equally commendable:
- Nationwide Mall Tours – The cast personally sold tickets at malls nationwide, engaging with fans and building excitement for the film.
- On-Air Integration – The movie was featured in segments of It’s Showtime, reaching both Kapamilya and Kapuso viewers.
- Strong Cinema Partnerships – Star Cinema’s strong relationships with theaters ensured wide availability, further boosting audience reach.
- Positive Reviews – Entertainment platforms like LionhearTV and movie critics have praised the film, urging viewers not to miss this heartwarming story.
Audiences and critics alike have lauded ‘And The Breadwinner Is…’ for its impactful message and emotional depth. It serves as a reminder to value breadwinners and recognize their sacrifices while they are still around.
The success of ‘And The Breadwinner Is…’ stems from its compelling narrative, heartfelt performances, and exceptional production. It’s a film that touches the soul and leaves a lasting impression, making it a must-watch for everyone who values family, gratitude, and sacrifice.
