Emerging beauty brand Dazzle Me PH announced on Instagram Thursday that it has ended its partnership with actress Maris Racal, just three months after naming her as its first celebrity ambassador.
In the statement, the brand called the decision “difficult” but noted that it was made to realign with the company’s principles. Dazzle Me expressed gratitude for the opportunity to work with Maris and took the moment to advocate for kindness and understanding in the digital space.
The announcement comes amid a growing online controversy involving Maris and fellow actor Anthony Jennings, which has drawn intense public scrutiny.
In September 2024, Dazzle Me introduced Maris Racal as its ambassador, praising her as the ideal face for a Gen Z-focused beauty brand. Known for her distinct humor, creative beauty looks, and unfiltered personality, Maris embodied the company’s vision of fearless beauty.
The partnership was seen as a step forward for Dazzle Me, founded in 2020 with the influence of Los Angeles beauty experts, to break stereotypes and redefine modern beauty standards.
“Maris has captured the hearts of Gen Z with her standout acting, unique wit, and charm, making her the perfect representation of our brand,” Dazzle Me stated during her launch.
The termination coincides with the backlash surrounding allegations involving Maris and Anthony Jennings. The controversy erupted when Anthony’s ex-girlfriend, Jamela Villanueva, publicly shared alleged screenshots of messages between the two, sparking criticism online.
While Dazzle Me’s statement did not directly address the issue, observers have speculated that the controversy may have played a role in the brand’s decision to part ways with the actress.
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In its announcement, Dazzle Me emphasized the importance of fostering a positive and understanding online community, a message resonating with its core audience of young, empowered consumers.
As the situation unfolds, both Maris and Anthony have yet to release statements addressing the controversy. Meanwhile, Dazzle Me remains focused on its mission to inspire a new era of beauty and resilience.
