The queen of Japanese Hip-Hop, Awich, makes a global mark with her new single, “Asian State of Mind”. The song is in the format of a relay cypher track that includes four rappers from different countries in Asia. 
After making her debut as the first Japanese rapper to ever perform at Coachella in 2024, Awich has been making waves, proving herself to be a formidable presence. Joining forces with some of the best in the game, “Asian State of Mind” features Korean rapper Jay Park, hip-hop star KR$NA from India, leader Masiwei of Chinese hip-hop group Higher Brothers, and the Cambodian hero VannDa.
The release of the track is followed by a monumental music video that features all the iconic rappers. “Asian State of Mind” aims to inspire viewers around the world by expressing the unity, grandeur and strength of Asia.
Hailed as the queen of Japanese hip-hop, Awich is the living embodiment of all that makes the genre so culturally vital. Over the course of her boundary-pushing career, the Okinawa-born artist has balanced real-life storytelling and razor-sharp commentary, larger-than-life personality and unguarded humanity, forward-thinking musicianship and a fierce devotion to her heritage and homeland—a Japanese prefecture whose troubled history and near-mystical beauty have served as an endless inspiration for the rapper/singer/songwriter. As she reaches global stardom on the strength of her music’s emotional potency and limitless originality, Awich now moves forward with her mission of uplifting her community while fearlessly speaking her truth.
While keeping the street life close, she produced her first full-length album, ‘Asia Wish Child’, which was released in 2007. Her album, ‘Queendom’, which was release in 2002, reached #1 overall in the Apple Albums category while her single “Rasen in Okinawa” reached #1 on various charts. In 2023, in addition to her first nationwide Zepp tour, she released the album ‘THE UNION’ and held her first one-man sold-out live performance ‘Queendom – THE UNION – at K-Arena Yokohama’.
The latest body of work from Awich dropped last month where she contributed to Shangri-La Frontier season 2’s second course with the opening track called “Frontiers”. This collaboration comes on the heels of Awich’s recent tie-in with the Netflix drama ‘The Queen of Villains’ and adds to her growing list of milestones – a landmark performance at Nippon Budokan, the viral success of hits like “Bad B*tch Bigaku” and her performance at the first iteration of Rolling Loud Thailand in 2024 alongside artists like Cardi B, Lil Uzi Vert, and many more.
