Forget rigid itineraries and scheduled fun. In a world that often demands we plan everything weeks ahead, Absolut Vodka SPRITE is championing the beauty of the unplanned, encouraging Filipinos to embrace unexpected moments and turn them into unforgettable experiences.
The newest brand ambassador, Loisa Andalio, and a series of exciting and upcoming surprise bar takeovers are bringing the brand’s philosophy to life across the metro.
Loisa Andalio and friends enjoy a can of Absolut Vodka Sprite. Photo courtesy of Coca-Cola Philippines.
Absolut Vodka SPRITE, the premium alcoholic ready-to-drink (ARTD) cocktail that perfectly blends the smooth taste of Absolut Vodka with the clean, crisp lemon-lime flavor of SPRITE, is designed for these moments. Already available nationwide since its rollout late last year, it’s the convenient, ready-to-enjoy companion that ensures you’re always prepared to add good vibes and a premium touch to any spontaneous get-togethers, wherever and whenever they happen!
The spirit of being ready for anything unexpected recently came to life in a big way when Absolut Vodka SPRITE surprised guests at a trendy hangout place in Poblacion, Makati, with an unexpected bar takeover featuring brand ambassador, Loisa Andalio. This also served as the official launch of the brand’s collaboration with Loisa. She led the fun and toasted to the occasion, showcasing how the simple act of having Absolut Vodka SPRITE on hand elevates the party experiences and unexpected, good times. ”Sometimes, it’s really those unexpected and chill hangouts with friends and loved ones that turn out to be the most fun, and these moments become the best when enjoyed with a can of Absolut Vodka SPRITE,” Loisa says.
Absolut Vodka SPRITE endorser Loisa Andalio, Gab Gutierrez, join The Coca-Cola Philippines Marketing team for a toast at the launch event.
“In today’s world where planning often dominates, Absolut Vodka SPRITE cheers on people to relish life’s unplanned moments,” shares Rocko Ogsimer, Frontline Marketing Director for ARTD – Coca-Cola Philippines. “We are happy to champion the idea of embracing unplanned get-togethers with Loisa Andalio, offering our adult drinkers a unique way to embrace the unexpected. This premium alcoholic cocktail, a perfect mix of two iconic brands, is designed for convenience and great taste, ensuring people are always ready to spread good vibes in on-the-spot gatherings and turn any moment into an unbelievable great experience.”
Rocko Ogsimer, Frontline Marketing Director for ARTD, Coca-Cola Philippines and Absolut Vodka SPRITE Ambassador Loisa Andalio entertain questions from media guests.
Building on the energy of the surprise event, Absolut Vodka SPRITE is bringing the spirit of spontaneity to key spots across the metro with a series of ‘unplanned’ bar takeovers and pop-up events. People of legal drinking age can look forward to these takeovers for a chance to enjoy the distinct smooth experience of Absolut Vodka SPRITE, and of course, create new unforgettable memories on the spot.
Loisa Andalio hypes up the crowd as she led the toast to the new Absolut Vodka SPRITE aRTD — May 16 at Poblacion, Makati bar.
Absolut Vodka SPRITE comes in a sleek silver, blue, and green 320mL can with 7% alcohol volume. It is available to people who are of legal drinking age, clearly indicated by responsibility symbols on the cans. The premium on-the-go cocktail offers just the right balance of zest and distilled spirit, making it the perfect pre-mixed companion for any social occasion – whether it be a cozy evening in with close friends or an exciting night out.
Absolut Vodka SPRITE 320mL can is available now.
The perfect blend of premium taste and convenience is now available for only PHP 55.00 SRP at supermarkets, and PHP 65.00 SRP at convenience stores nationwide. Stock up at home (you never know when a friend will drop by for surprise hangout) and check out the official Coca-Cola Flagship Store on Lazada https://s.lazada.com.ph/a.jbn.
So, those ‘should hang out soon’ plans stuck in the group chat? They may not always make it to real life. But the ‘hey, pull up’ spontaneous meetups? Those are the ones that actually happen and turn into the best stories! Be ready for responsible fun when spontaneity strikes with Absolut Vodka SPRITE – your new ultimate drinking companion, always ready at hand. Always drink responsibly.
Follow @AbsolutVodkaSprite.PH on Facebook, Instagram, or visit www.coca-cola.com/ph for more updates.
Absolut was established in 1879 in Sweden and has since become a world-renowned premium vodka brand, crafted using the finest Swedish winter wheat. Sprite was established in 1959 in Germany and has grown to be one of the biggest brands in The Coca‑Cola Company’s global portfolio. Absolut Vodka SPRITE alcoholic ready-to-drink adheres to responsible marketing practices.
