Actress, singer, and Gen Z style muse Belle Mariano is in full bloom — and so is her fashion sense.
The 22-year-old star unveiled her second capsule collection with global fashion brand SHEIN, and this time, it’s bigger, bolder, and bursting with color. Aptly launched just in time for summer at a vibrant media event at Ayala Malls Market! Market!, the collection invites fans to embrace every side of themselves with confidence and charm.
“When we hear the word summer, the first thing we think of is colors, vibrant ones. So I think this is the best season for us to explore different hues, different shades, different textures. For me, it’s very light and comforting,” Belle shared during the launch.
Titled SHEIN x Belle Mariano, the line boasts over 150 pieces — including 80 clothing items, 30 bags, and 40 shoes — all personally curated by Belle herself. It features three distinct style sets that reflect her ever-evolving fashion identity:
- Luxe Glam – For those glitzy nights and standout events
- Power Dressing – Tailored, elevated looks for business or play
- Playful Chic – Feminine, easygoing pieces for everyday charm
“This is my second collection and now that it’s summer, the colors have become even more vibrant,” she explained. “My sense of fashion really depends on my mood, and this is me now. I get to express myself through this collection.”
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Belle recalled her early love for fashion — from dressing paper dolls and Barbies to working with her longtime stylist Adrianne Concepcion, who encouraged her to explore personal style without fear.
“Fashion is also a form of self-expression for me,” she said. “Now I’m not afraid to explore colors anymore. I’m more confident now.”
That self-assurance is evident in every item in the collection, crafted with the intention to inspire others to feel vibrant and empowered.
“This collection reminds me of flowers. It’s so light, colorful, and vibrant — and I think that’s my state of mind now… Hopefully, I get to inspire people to bloom and to dress up as vibrantly as they want.”
The event featured dynamic activities including the Style Studio segment with Metro magazine’s Geolette Esguerra, plus Belle’s Mystery Box and Fashion Roulette that brought her designs to life in interactive ways. A standout opening number by ATEAM and a heartfelt message from Belle capped off the celebration.
“Style isn’t one-size-fits-all — that’s why this collection celebrates every side of you.”
Belle also gushed about working with SHEIN, noting how their creative partnership allowed her to fully express herself.
“They’re very supportive when it comes to curating these outfits. And it’s so nice because with their variety of clothes and shoes, I get to play around with my own styles.”
Unlike her first collection that leaned toward flirty ruffles and tassels, this drop feels more relaxed and wearable — perfect for Belle’s ever-growing fanbase who look to her for both fashion and authenticity.
“It’s more laid-back, more on-the-go — but still put together.”
SHEIN x Belle Mariano is now available via the SHEIN app and official website. Fashion lovers can also enjoy an immersive shopping experience at the SHEIN pop-up store in Ayala Malls Market! Market! until May 27.
To share your fashion moments, use the hashtags #SHEINxBelleMariano and #SHEINTrendsPH.
