GMA Network further solidified its position as the Philippines’ leading media company in 2024, outperforming the competition across broadcast and digital media platforms.
Speaking at the GMA Network Annual Stockholders’ Meeting held virtually on Wednesday, May 21, President and CEO Gilberto R. Duavit, Jr. highlighted the Network’s robust performance despite challenging economic conditions.
“We retained our position as the convincingly dominant TV broadcast network in the country,” Duavit said.
Commanding Broadcast Media Leadership
GMA Network maintained its status as the top TV broadcast network in the country in 2024. According to Nielsen’s National Urban TV Audience Measurement (NUTAM) People Ratings, its main GMA channel averaged 5.1 rating points, followed by TV5 (1.9) and GTV (1.2), the Network’s second channel.
GMA also led in Nielsen’s Philippine National TV Audience Measurement (PHINTAM) People ratings, averaging 4.7 rating points, again ahead of TV5 (1.7) and GTV (1.1).
GMA programs dominated the list of top 30 shows, with 26 entries in NUTAM and 27 in PHINTAM. Multi-awarded public affairs show “Kapuso Mo, Jessica Soho” led both lists.
For the same period, 19 of the top 25 News, Public Affairs/Service programs in both NUTAM and PHINTAM were from GMA, led again by “Kapuso Mo, Jessica Soho” and followed by “24 Oras” and “24 Oras Weekend.”
In radio, flagship stations Super Radyo DZBB 594 kHz and DWLS 97.1 Forever! continued to lead in Mega Manila, according to data from Nielsen’s Radio Audience Measurement (RAM). DZBB grew its audience share to 43.4 % in 2024, while DWLS 97.1 netted an increased audience share of 50.5 %. GMA stations in Iloilo (AM and FM) and Baguio (FM) also ranked No. 1 in their respective areas, based on Nielsen’s Key Cities RAM for Q4 2024.
GMA Regional TV newscasts One North Central Luzon, Balitang Bisdak, One Western Visayas, and One Mindanao were likewise the preferred news sources in the regions, generating a combined reach of approximately 20 million viewers.
Strengthening Digital Dominance
GMA’s momentum continued in the digital space. In 2024, GMA was the highest-ranking media company across Southeast Asia in Tubular Lab’s Leaderboard for Media and entertainment properties for 11 consecutive months, with global rankings of between 15th and 20th place within the same period. Based on the same Tubular Labs data, GMA’s official accounts tallied a total of 45.5 billion video views across Facebook, YouTube, and TikTok.
Meanwhile, GMANetwork.com led all Filipino publishers in local rankings for five months in the second semester of 2024, and in global rankings for three months for the same period, according to data from Similar Web. Total Subscribers/Followers/Users across all digital platforms, along with its digital revenue, grew 14 % year-on-year.
Cinematic Successes
GMA’s film production, led by GMA Pictures, was marked with big successes in 2024. “Green Bones,” co-produced with GMA Public Affairs, emerged as the big winner at the 50th Metro Manila Film Festival (MMFF). “Balota,” a collaboration with GMA Entertainment Group, received critical acclaim and was a top-grosser at Cinemalaya. The blockbuster Star Cinema-GMA Pictures co-production “Hello, Love, Again” set the record for the highest-grossing Filipino film of all time.
Several titles were also licensed for streaming: the multi-awarded film “Firefly” on Prime Video and the highly-acclaimed drama series “Pulang Araw” and “Balota” on Netflix. The co-production “Everything About My Wife” is also set to debut on Netflix.
Operational Highlights
With 2024 being a challenging year for the Network, GMA ended the year with consolidated Net Income After Tax (NIAT) of P2.065 billion, down 35% year-on-year. Consolidated net revenues reached P17.565 billion, a 6% decline from last year.
It was able to manage its total OPEX at P14.386 billion, only up by 2% versus FY 2023; inclusive of a non-recurring expense of P118.62 million for the Collective Bargaining Agreement.
Further cementing its superiority in broadcast-terrestrial reach, GMA commissioned eight new DTT stations and one upgraded analog TV station. It now has a total of 115 analog and digital TV transmitter stations nationwide.
“As we go forward, no effort is spared towards achieving our objective of value optimization in the broadcast and digital spaces, keeping a keen eye out to ensure our continued leadership and competitiveness in both,” Duavit emphasized.
With GMA celebrating its 75th anniversary this year, the Network remains attuned to the evolving viewing preferences of an increasingly global audience—embracing digital transformation and storytelling innovation as it expands its reach across all platforms. For more news and updates, visit www.GMANetwork.com.
