As part of its broader mission to uplift women, Grab Philippines concluded its month-long Misiskolar: Siskarte ni Kumare campaign — an empowerment initiative designed to equip the wives of driver-partners and female driver-partners with entrepreneurial skills and tools to thrive in today’s digital-first economy.
Held at SMX Convention Center Aura, the culminating event gathered women from the Grab and MOVE IT community for a day of capacity-building and community celebration. Misiskolar featured a robust lineup of expert-led sessions designed to help homemakers transform passion projects into sustainable sources of income. Participants also gained access to free registration for TESDA-accredited skills training, equipping them with nationally recognized credentials to pursue broader entrepreneurial or livelihood opportunities.
The program was headlined by actress and advocate Jolina Magdangal, a long-time champion of homemakers and working mothers, who led the “Diskarte Talks” — a candid and educational dialogue on motherhood, marriage, and business grit. The event served to underscore the often-overlooked economic role of homemakers, many of whom are now emerging as mompreneurs and contributors to household income.
As part of the month-long MISISKOLAR campaign and in celebration of Mother’s Day 2025, actress and wellness advocate Maxene Magalona led a special yoga and meditation session for mom driver-partners from Grab and MOVE IT.
In the lead-up to the main event, Grab also partnered with actress and wellness advocate Maxene Magalona to hold a special yoga and meditation session with female driver-partners. The session centered on self-love, mental wellness, and the importance of self-care — underscoring the platform’s commitment to holistic empowerment.
Grab Philippines Country Head Ronald Roda shares, “Behind every ride and every delivery is often a woman holding the family together, not just as a homemaker but as a dreamer, a doer, and a quiet force of resilience. Through Misiskolar, we honor the grit of our female driver-partners and the wives who support them, as well as the small but powerful revolutions taking place inside Filipino homes. These women are redefining what it means to contribute to the economy in a digital world. At Grab, we are proud to be a platform where their diskarte becomes dignity, income, and impact.”
The Misiskolar program is a long-running women empowerment initiative by Grab Philippines, dedicated to helping homemakers nurture additional income streams for their families. One testament to its impact is entrepreneur Erlita Lebosada, who launched YLE’S CAR & HOME ESSENTIALS — a business inspired by her firsthand experience as a GrabCar driver-partner and proud driver-mom.
“Dati, akala ko hanggang bahay lang ang kaya ko. Pero dahil sa MISISKOLAR, natutunan kong may kakayahan din akong magpatakbo ng negosyo,” shared Lebosada. “Ang next goal ko ay siyempre palakihin pa ang negosyo para sa aking pamilya at makapag-bigay na rin ng kabuhayan sa iba. Para sa ibang misis diyan, alam kong ibang klasing oras at dedikasyon ang kailangan sa pagiging nanay at asawa. Ngunit sana ay hindi ito maging hadlang para sa iba niyo pang pangarap. Basta may tamang diskarte, huwag matakot magsimula. Kayang-kaya nating maging negosyante.”
