The Pinoy Big Brother (PBB) Celebrity Collab Edition, which premiered on GMA Network on March 9, 2025, has proven to be a powerhouse in amplifying the social media presence of its housemates.
This groundbreaking season, a historic collaboration between ABS-CBN and GMA, pairs Kapuso and Kapamilya stars, creating compelling narratives that have hooked viewers and translated into massive Instagram follower growth. As of June 5, 2025, the numbers speak volumes about the show’s impact on its celebrity housemates, turning them into social media sensations.
Leading the pack is Kapamilya and Star Magic artist Emilio Daez, who has gained an impressive 551,200 followers since the show’s pilot episode. Meanwhile, Kapuso star Shuvee Etrata has emerged as a breakout star, displaying the biggest growth in the past week with 54.6K new followers and a staggering 242.8K over the past month. These figures highlight how PBB’s platform—fueled by its 8.6% pilot episode rating (AGB Nielsen)—has become a launchpad for celebrity branding and fan engagement.
The show’s format allows housemates to showcase their authentic selves, resonating deeply with audiences. For Emilio, his consistent lead reflects sustained fan support, while Shuvee’s recent surge underscores her ability to capture hearts, especially after viral moments like her “kilig” interactions with guest housemate Donny Pangilinan, as noted by netizens. This exposure has not only boosted their Instagram numbers but also cemented their status as household names, proving PBB’s star-making potential.
Netizens have been vocal about this phenomenon.
@alymallicarg on X commented, “iba kc pag mahal ng vcs hahataw ka talaga sa followers!”reflecting how fan communities (VCS) drive growth.
Another user, @pbb_rivernatics, praised the branding potential, saying, “River’s logo looks great on shirts—it gives off the vibe of a brand I’d definitely buy,” hinting at how PBB inspires marketable personas.
Meanwhile, @riveriyee shared a lighthearted moment: “brent: nice, solid bro. solid to,” capturing the camaraderie that endears housemates to fans.
PBB Celebrity Collab Edition is more than a reality show—it’s a career catalyst. By blending entertainment with authenticity, it has turned housemates like Emilio and Shuvee into Instagram powerhouses, showcasing the massive impact of ABS-CBN’s legacy on the digital stage.
