GRAMMY®-winning Icelandic-Chinese artist, composer, producer and multi-instrumentalist Laufey unveils the official music video for her latest single, “Lover Girl”, from her upcoming album ‘A Matter of Time’, set to release on August 22 via AWAL. 
Following a global dance trend and an international viral moment, the long-awaited music video for “Lover Girl” has finally arrived. Though Laufey announced its release yesterday on both Instagram and TikTok, the real countdown began on YouTube, where the trailer and premiere page quickly filled with excited fans in the chat.
Laufey (pronounced lay-vay) has captivated a generation with virtuosic songs of love and self-discovery by manifesting her vision of jazz-and classical-infused pop music. She has become a bridge for the older music she adores, from Chet Baker to Carole King to Ravel, by offering her bold interpretation to a younger crop of listeners who have become deeply connected over time. This was all by design — Laufey’s self-assigned raison d’être — and it worked, allowing her to bring to life the whimsical universe known as “Laufey Land”.
Raised between Reykjavik and Washington, D.C., she learned piano and cello as a child, later studying at Berklee College of Music. There, she wrote her debut EP, 2021’s ‘Typical of Me’, whose striking single “Street by Street” debuted at No. 1 on Icelandic Radio—the first of many achievements that have grown to include 5 billion global streams, a social media audience of 25 million, the biggest jazz LP debut in Spotify history and an album in Billboard’s Top 20 (both for ‘Bewitched’), a growing pile of Platinum plaques, a Forbes 30 Under 30 designation, and being named one of TIME’s 2025 Women of the Year. She’s sold out the Hollywood Bowl, Radio City Music Hall, and London’s Royal Albert Hall; performed backed by the LA Phil, the National Symphony Orchestra, and the China Philharmonic Orchestra; shared the stage with the likes of Jon Batiste and Raye; and collaborated on records with artists ranging from Beabadoobee to Norah Jones.
This spring, Laufey announced The Laufey Foundation, with the primary mission of supporting young musicians with the resources they need, especially through youth orchestras, to reach their full potential. $1 of each ticket sold on the A Matter of Time Tour will go towards The Laufey Foundation.
Following her sold-out shows across Asia last year—including Singapore, Indonesia, Thailand, the Philippines, Malaysia, Japan, and Taipei—Laufey continues to make waves in the region, further cementing her status as a global sensation. She continues to see strong streaming numbers in the region, with the Philippines at #2, Indonesia at #3 and Malaysia at #10 among her top global streaming markets.
