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Home»Press Release»KUN Releases Soulful New Single ‘Jasmine’
Press Release

KUN Releases Soulful New Single ‘Jasmine’

Lion's DenBy Lion's DenAugust 20, 2025No Comments4 Mins Read
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Multi-hyphenate artist KUN – singer, producer, and fashion icon – unveils his latest single, “Jasmine”, out now on all major streaming platforms. A bold continuation of his evolution as a globally renowned performer, the track dives deep into a rich, retro-soul soundscape and a hypnotic rhythm section that pulses with funk-inflected swagger. The production is lush and cinematic, yet intimate – wrapping the listener in a smoky, late-night atmosphere that feels equal parts vulnerable and seductive. With “Jasmine”, KUN steps confidently into a more emotionally resonant era of his artistry, revealing a performer in full command of both his voice and his vision.

“Chasing a figment of love, you realize even illusions have the power to transform you. The melody came to me right after I heard the beat and I instantly felt this groove…” expressed KUN in a recent statement describing the song. “That was the starting point, and everything just evolved really quickly from there. It’s a very different process from ‘Deadman,’ which started with a concept first.”

“Jasmine” releases on the heels of May’s critically acclaimed “Deadman”, which marked an earlier step in KUN’s ongoing sonic transformation – a smoldering, groove-heavy track that infuses retro soul with a sharp, modern polish. Vocally, KUN moves with ease between soft falsetto and commanding belts, delivering a performance that’s both raw and restrained. He premiered the track live during the finale of this year’s Head In The Clouds Festival, as part of the event’s epic grand finale. Since then, the music video has captivated nearly 2 million views on YouTube. “Deadman” also received TME Golden Single status within its first four days of release on Tencent Music Entertainment and reached #1 on eight QQ Music charts, further cementing its widespread acclaim. Watch the music video HERE.

KUN took the stage at the legendary Fonda Theatre in Los Angeles for a sold-out headlining performance on August 2nd – his first-ever show on the West Coast, which sold out in minutes. The milestone event was more than just a concert; it was a celebration of artistry, connection and gratitude. The intimate venue pulsed with electrifying energy as KUN delivered fan-favorite hits, surprise arrangements, and exclusive previews of unreleased tracks set to drop later this year. Fans sang along to every word, with some traveling from across the country – and even overseas – to witness the moment. The show also doubled as a birthday celebration, complete with emotional fan tributes and a surprise on-stage cake. From its stunning visuals to KUN’s effortless charisma, the night served as both a love letter to his fans and a powerful reminder that KUN’s journey is only just beginning. Next up, KUN will take the stage in Singapore at the BUBBLING & BOILING Music and Arts Festival on September 14th (ticketing details here), followed by Head In The Clouds New York on September 20th at Under the K Bridge.

First rising to fame as the lead vocalist of the hit Chinese group Nine Percent, KUN has since emerged as a defining voice in global pop. Known for his expressive vocals and sharp production sensibilities, he has earned acclaim not only as a performer but also as a songwriter and producer. His standout tracks – including “Wait Wait Wait”, “Rebirth” (a collaboration with DJ KSHMR), and “Afterglow”, have smashed streaming records and earned accolades like the Tencent Music Chart Golden Single and the Billboard Global No. 1s China Representative title. With a rapidly growing international fanbase and a creative vision that continues to evolve, KUN is solidifying his place as one of the most exciting artists on the world stage.

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