Straightforward, one of the country’s leading fashion brands known for its inclusive campaigns and thoughtfully designed essentials, marked its 10th anniversary on August 9, 2025, with a special celebration at its Glorietta 1 store.
The milestone event served as both a launch for new collections and a heartfelt tribute to the community that has supported the brand through career shifts, life milestones, and everyday moments over the past decade.
“You’ve grown. So have we,” the brand reflected, underscoring its evolution—refining designs, expanding its offerings, and staying true to the belief that basics should always be practical, personal, and built to move with you.
Headlining the anniversary is the release of Straightforward’s latest Soft Leathers collection, featuring the DVL Lowell, Lucca, Leone, and Lewis bags. Designed with a refined silhouette and a focus on utility, these pieces embody the brand’s commitment to creating elevated yet functional essentials.
In a nostalgic nod to the brand’s history, Straightforward also unveiled the limited-edition Boundless Bits—miniature versions of its popular Dry-Tech bags, Haven and Vesper. Initially introduced as an April Fools’ concept, the minis became a reality after overwhelming demand from the community. The Boundless Bits drop was available exclusively during the anniversary event and quickly drew attention from shoppers and collectors.
To make the celebration even more memorable, Straightforward offered special perks for shoppers, including:
- 10% off for customers who posted a photo at the exclusive in-store photo area (valid only on August 9)
- Free food and drinks from 2:00 to 6:00 PM, available to all shoppers while supplies lasted
- Exclusive 10th Anniversary bandanas for every purchase from the New Breed or Soft Leathers collections
The event was attended by members of the media, loyal customers, and several content creators who joined in the festivities.
For Straightforward, the celebration wasn’t just about launching new products—it was a “thank you” to the community whose everyday stories, shared experiences, and trust in boundless basics have shaped the brand for the past ten years.
