Today, Ed Sheeran releases his brand-new album, ‘Play’. To celebrate the release, he has dropped the official video for his new single “Camera”, starring Phoebe Dynevor. 
Ed Sheeran’s epic new single “Camera” — co-produced by ILYA (Ariana Grande, Camila Cabello), Andrew Watt (Post Malone) and Louis Bell (Justin Bieber)— reinforces Sheeran’s mastery of balladry and lyrical depth. Inspired by his wife Cherry, the track exudes reverence and serves as a celebration of deep connection. Directed by longtime collaborator Emil Nava, the official music video – starring Sheeran alongside Bridgerton’s Phoebe Dynevor – portrays the early stages of a romantic relationship. Shot entirely on iPhone from the characters’ perspectives, the video depicts the raw spontaneity and thrill of new love as they explore Croatia’s picturesque Old Town, cruise on a moped, bar-hop into the night, and even share the stage at one of Sheeran’s stadium shows.
Today, Ed Sheeran releases his new album, ‘Play’. After closing the chapter on his Mathematics series, Sheeran is stepping boldly into a fresh new phase for 2025. An artist who is constantly evolving, ‘Play’ finds Sheeran exploring new musical ground through collaboration with producers and musicians from across the globe, as well as diving deeper into the timeless sounds and themes that have made him one of the world’s best-loved pop artists. Inspired in part by his exposure to Indian and Persian musical cultures – and their surprising connections to the Irish folk tradition he grew up with through shares scales, rhythms, and melodies – he has explored a borderless musical language that has given the album a fresh, distinctive edge. On more familiar ground, Sheeran reminds us why he remains one of the most influential singer-songwriters of his generation, as he deliveries a series of tracks that speak to his wholehearted balladry. The result is a collection that plays with both the familiar and new, creating an exciting bold, pop-driven sound that feels transformative.
Get ready to experience the ultimate Ed Sheeran pop-up, happening exclusively in Shanghai, Manila, Hong Kong, and Singapore! Dive into interactive booths powered by Polaroid, offering unique ways to connect with Ed’s new album, ‘Play’. Don’t miss your chance to snag exclusive merchandise that you won’t find anywhere else. The first week kicked off with incredible listening parties for top premium fans in Hong Kong, Singapore, and Manila, in partnership with Spotify!
Ed Sheeran is finally back and stepping boldly into a fresh new phase for 2025. An artist known for constantly evolving, Sheeran’s latest album, ‘Play’ finds him exploring new musical ground through collaboration with producers and musicians from around the world, as well as diving deeper into the timeless sounds and themes that have made him one of the world’s best-loved pop artists. Inspired in part by his exposure to Indian and Persian musical cultures—and their surprising connections to the Irish folk tradition he grew up with, through shared scales, rhythms, and melodies—he explored this borderless musical language, giving the album its distinctive, fresh edge.
On more familiar ground, Sheeran also reminds us why he remains the most influential singer-songwriter of his generation, delivering a series of stunning ballads and acoustic-driven songs. The result is a collection that plays with both the familiar and the new, creating a bold, pop-driven sound that only Ed Sheeran could deliver — a vibrant showcase of his artistry that feels both exciting and transformative, and promises to be one of the defining albums of the year.
Ed Sheeran is no stranger to Southeast Asia, having included Malaysia, Taiwan, Thailand, Singapore, Indonesia, and the Philippines as stops on his 2024 ‘+ – = ÷ x (Mathematics) Tour’. He continues to see strong streaming numbers with the Philippines at #3 and Indonesia at #7 among his top 10 global streaming markets.
