For more than eight decades, a small blue-and-white bottle has been a familiar sight in Filipino households—trusted to bring instant relief to tired and irritated eyes.
This 2025, Eye Mo enters a new chapter, unveiling a refreshed packaging that feels both modern and nature-inspired, while keeping the same reliable formula generations of families have depended on.
At the Manila launch, leaders from PT Combiphar and Eye Mo Philippines emphasized that the change is more than cosmetic. “This isn’t just a new box. It’s about a promise that began 80 years ago and continues today,” said Weitarsa Hendarto, Director of PT Combiphar.
The redesign also unifies Eye Mo’s packaging across global markets—from the Philippines to Indonesia, Mexico to Singapore—creating one cohesive identity. The modern look features bold colors and water droplet motifs that evoke freshness and clarity, while keeping the brand’s distinctive bottle shape that Filipinos instantly recognize.
“This new look is our way of saying thank you for more than eight decades of trust,” added Earl Jayona, Senior Marketing Manager of Eye Mo Philippines.
Miss Earth 2017 and licensed physicist Karen Ibasco graced the event as brand advocate, sharing how Eye Mo’s journey of transformation resonated with her own. “Transformation isn’t about losing your identity—it’s about enhancing it so you can shine even brighter,” she said, reflecting on her path from teaching to the medical field, to representing the country in the international pageant stage.
The launch also featured a nostalgic montage of Eye Mo’s archival ads, consumer stories, and nationwide eye care initiatives—reminding the audience that the brand has long been more than just a product, but part of everyday life.
Eye Mo’s new look is now available in leading drugstores nationwide, supported by a campaign that spans above-the-line, digital, and on-ground activities.
With this fresh chapter, Eye Mo continues its legacy of clarity, comfort, and care—proving that even trusted icons can evolve while staying true to their essence. (with reports from Aldrine Benitez)
