As the creator economy booms across Southeast Asia, brands are looking for powerful ways to connect with a new generation of storytellers. This is especially true in the Philippines, where the sector’s value reached ₱1.94 trillion in 2024, accounting for 7.3% of the country’s GDP and employing 7.51 million Filipinos.
DJI, the global leader in drones, cameras, and stabilizers, joined Lazada in 2019 and set out to make it easier for creators across the region to access authentic DJI products backed by official warranties. Through LazMall, Lazada’s destination for over 32,000 leading brands, DJI brought its most innovative tools closer to storytellers, offering everything from flagship drones to compact gimbals and action cameras, all with the convenience of faster shipping, exclusive launches, and trusted after-sales support.
Over the years, DJI’s growth on LazMall has been fueled by Lazada’s unique ecosystem of solutions that help brands scale online. By leveraging Super Brand Days (SBDs), AI-driven insights, and affiliate partnerships, DJI has been able to not only expand its reach but also resonate more deeply with a growing community of creators.
A Record-Breaking Super Brand Day
In its very first Super Brand Day early this year, DJI achieved record-breaking success surpassing targets and ending the campaign with a 7x uplift compared to Lazada’s biggest sales of the year, 11.11 and 12.12. The takeover strategy spotlighted hero products like the Osmo Pocket 3, Osmo Action 4, and Osmo Action 5 Pro, which collectively drove most sales.
What set the campaign apart was the smart use of Lazada’s brand solutions. Tools like LazPrice, LazLive, and timebound freebies boosted conversions, while Sponsored Discovery and LazCoins Missions brought in strong traffic. But the standout performer were the LazAffiliate partners, which contributed to nearly half of the total sales, showing the power of creator-led recommendations.
“Super Brand Day gave us the opportunity to showcase our products on a larger stage and connect directly with our creator community,” said Rick Zhang, DJI’s country CEO for the Philippines. “With Lazada’s support, we were able to highlight our hero products through livestreams, exclusive bundles, and data-driven offers, allowing us to reach more customers while ensuring every campaign reflects real creator needs and feedback.”
Community-Led, Data-Driven
Beyond sales, Lazada’s AI and data tools gave DJI visibility into shopper behavior, helping them understand what creators are looking for. From identifying top-selling products to predicting demand for new launches, these insights shaped DJI’s offers and marketing strategy.
Equally important was community input. DJI’s livestream demos and social media teasers gave creators a platform to engage directly, while reviews and feedback loops guided the brand in designing launches that meet the real needs of storytellers.
What’s Next: Upgraded DJI Mini Drops Exclusively on LazMall
After the resounding success of its first SBD, DJI is gearing up for its next big moment on Lazada: the highly anticipated LazMall New Arrival launch of an upgraded DJI Mini happening on September 25. Available only on the Lazada app on launch, the upgrade has already generated significant buzz among fans and creatives online. This exclusive drop ensures that Lazada shoppers will be the very first to get their hands on DJI’s latest innovation, continuing the brand’s mission of empowering creators with tools designed around real feedback and storytelling needs.
For DJI, beyond selling products, they remain committed to empowering creators to see the world differently. With Lazada as a partner, the brand is building more opportunities for storytellers across Southeast Asia to capture, share, and inspire.
Shop the brand’s best-sellers and other must-have gear with exclusive deals during Lazada’s 9.9 Mega Brands Sale, beginning September 8 at 8 PM. Then, be the first to shop the highly anticipated upgraded DJI Mini when it officially drops on September 25, exclusively on the Lazada app.
