Robinsons Appliances, one of the Philippines’ leading appliance retailers, partnered with global technology leader LG Electronics to highlight how innovation and lifestyle blend seamlessly through the ‘Hallyu Home’ experience held recently at Robinsons Magnolia.
The four-day event recreated the essence of modern Korean living, giving Filipinos a glimpse of how LG’s smart solutions can elevate everyday life. Lifestyle influencers, media partners, and Hallyu enthusiasts were treated to an immersive showcase of LG’s latest entertainment systems, air solutions, and smart home appliances.
A highlight of the exhibit was the LG OLED Evo AI TV (C5 series), which impressed guests with its self-lit pixel technology, delivering vibrant colors and perfect blacks. With built-in Dolby Vision and Dolby Atmos, it transforms any living room into a cinematic hub. The TV also comes with the α9 Gen 8 AI Processor, which automatically optimizes picture and sound, and an intuitive AI Magic Remote with voice commands.
“Our mission at Robinsons Appliances is to inspire Filipinos to create living spaces that reflect their unique lifestyles and aspirations,” said Donna San Luis, Marketing Manager of Robinsons Appliances. “Through our partnership with LG, we are excited to introduce smart solutions that not only enhance convenience but also enrich the way we live, connect, and enjoy our homes.”
LG Philippines emphasized how its products align with the passion Filipinos have for Korean culture. “Filipinos have embraced Korean culture with immense passion—be it through K-dramas, K-pop, or K-style. With LG’s advanced technology, we aim to infuse that same immersive Hallyu experience into every Filipino home, making daily living not just enjoyable, but also efficient and world-class,” the company noted.
Guests also enjoyed interactive booths featuring night market-inspired games, DIY workshops, and exclusive giveaways, with freebies from partners Breeze, UFC Hong Kong Mixes, and Chinju Café.
By bringing the spirit of Hallyu into Filipino households, Robinsons Appliances and LG reinforced their shared commitment to delivering world-class, stylish, and innovative home technologies that make ‘K-style living’ more accessible than ever. (with reports from Loyd Pino)
