ASUS Philippines has officially expanded its business portfolio with the launch of the ASUS Expert Series, a new line of AI-powered enterprise devices designed to enhance productivity, security, and collaboration for Filipino businesses.
Unveiled under the ASUS Business System on October 1 in Taguig City, the Expert Series includes laptops, desktops, and all-in-one (AiO) PCs built with Neural Processing Units (NPUs), Microsoft Copilot+ PC compliance, and ASUS-exclusive AI tools like ExpertMeet and ExpertGuardian.
These innovations enable features such as real-time transcription, translation, and AI-powered meeting summaries, allowing companies to streamline operations while maintaining data security and performance efficiency.
“Our goal is to become the No. 1 commercial PC brand in the Philippines within three years,” said Rex Lee, ASUS Corporate Vice President. “This is our investment in manpower and infrastructure. We already have the largest commercial PC team in the country, and we’re still expanding.”
Lee noted that ASUS aims to challenge the dominance of the “DHL” brands — Dell, HP, and Lenovo — in the enterprise segment by leveraging the company’s strengths in consumer and gaming technologies.
The Expert Series distinguishes itself through military-grade MIL-STD-810H certification and ASUS’s own Superior Durability Tests, which include 157 rigorous stress procedures covering drops, vibrations, pressure, and spill resistance.
At the launch, ASUS showcased the durability of its ExpertBook P Series, with demonstrations involving drop tests, water spills, and weight stress. Despite the extreme conditions, the laptops continued to function normally.
“We don’t only design for performance — we also design for durability,” said Francis Avila, Commercial Business Head of ASUS Philippines. “Our laptops undergo more military-grade tests than any other brand in their category.”
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ExpertBook P Series (P1, PM3, and P5)
- Built for entrepreneurs and mobile professionals.
- Features Intel Core Ultra processors, DDR5/LPDDR5X RAM, and Gen 4 NVMe storage.
- Equipped with Discrete TPM 2.0, Chassis Intrusion Detection, and reinforced I/O ports.
- Prices start at ₱43,995 for the P14 and go up to ₱91,995 for the P5 with Intel Core Ultra 7 and 32GB RAM.
ExpertCenter P500 Series (P500SV / P500MV)
- Aimed at SMEs and corporate offices.
- Powered by 13th Gen Intel Core i5/i7 processors.
- The Mini Tower (P500MV) emphasizes expandability, while the SFF (P500SV) offers compact efficiency and whisper-quiet operation (30.8 dB).
- Priced between ₱48,995 and ₱53,995.
ExpertCenter P400 AiO
- Combines CPU and display into one sleek unit, available in 24-inch and 27-inch variants.
- Runs on Intel Core i7 processors, with up to 64GB DDR5 RAM and WiFi 7 connectivity.
- Features a retractable AI camera and AI ExpertMeet suite for transcription and live translation.
- Prices range from ₱54,995 to ₱74,995.
ExpertBook B5 (B5405 / B5605)
- Lightweight, all-metal laptop at just 1.29 kg.
- Runs on Intel Core Ultra processors with built-in Intel Arc graphics and NPU for AI tasks.
- Up to 64GB DDR5 RAM, dual 2TB SSDs, and 15-hour battery life.
- Includes Digital Product Passport (DPP) for eco-conscious transparency.
- Priced at ₱82,995 (B5405) and ₱84,995 (B5605).
ExpertBook P1 Series (P1403 / P1503)
- Designed for startups and professionals seeking value and reliability.
- Weighs just 1.4 kg, yet tested to survive 120 cm drops, 50,000 hinge cycles, and 120 kg pressure tests.
- Powered by Intel Core i7-13700H with up to 64GB DDR5 RAM.
- Priced at ₱42,995 (14-inch) and ₱43,995 (15-inch).
Beyond performance, ASUS is promoting AI collaboration, sustainability, and security as pillars of its enterprise expansion. The ExpertGuardian suite offers multi-layer data protection, while its AI-driven tools improve meeting productivity and accessibility.
Each product in the lineup also comes with up to three years of on-site service and international warranty coverage in over 80 countries.
