Alagang di mo hiningi,
pero araw-araw niyang binibigay.
Sa simpleng kilos—
dama mong mahal ka niya.
Bioderm Clean White, previously known as Bioderm Pristine, has been part of these little moments. Present in the Filipino household, there when it truly matters. Now, in 2025, the brand begins a new chapter with a deeper purpose: to honor and celebrate the quiet but powerful love of Filipino moms through the “Bida sa Alaga” movement. 
Bida sa Alaga Movement is a celebration of everyday love, the kind that protects without asking for anything in return. It’s the gentle touch behind every clean towel, the soothing scent after a warm bath, the familiar hug that says, “Andito lang ako.”
It’s time to give moms the spotlight they deserve, not just as caregivers but as protectors, providers, and the heart of every home. Because in every small, thoughtful act, they are truly the Bida.
In a world that moves faster each day, care can easily be overlooked. But now more than ever, we’re reminded: real protection starts with those who love us most. Today’s
moms are more intentional, choosing what keeps their families in good hands while showing gentle care.
That’s where Bioderm Clean White comes in—now with a germ-killing formula (based on representative germs tested), it provides a clean, white floral scent that’s gentle on skin when used regularly.
To bring this heartfelt mission to life, Bioderm Clean White proudly welcomes Marian Rivera, a hands-on mom, and her son, Sixto, as the faces of the Bida sa Alaga movement.
“Kahit simpleng hugas-kamay o paligo, nagiging bonding na rin namin ni Sixto. Ang sarap sa feeling kasi ang bango ng Bioderm Clean White! Plus, kampante rin ako kasi alam kong malinis kami.”
Marian is more than just a celebrity; she’s a mother who shows love in the most natural, everyday ways. Whether it’s playtime or quiet bedtime hugs, her moments with Sixto are full of alaga, exactly what this movement is about.
Be Part of the Movement
We all have stories of alaga from a parent, a lola, a tita, or even from ourselves. Maybe it’s how you prepare your child’s bath, or how you stay up just to say, “Ingat sa byahe ha.” These moments make families stronger, closer, and more whole. This year, we invite you to share your own #BidaSaAlaga story.
Because sometimes, it’s the simplest gestures that carry the biggest love. ASC Ref Code: I0144P090125B
