Filipinos lined up early on Saturday, October 18, as Max’s Restaurant celebrated its 80th anniversary with a nostalgic treat — a ₱5 fried chicken promo at its first-ever branch in Scout Tuazon, Quezon City.
The one-day-only promo, which ran from 11 a.m. to 8 p.m., gave customers a chance to enjoy half of Max’s signature spring fried chicken with a choice of dinner rolls or rice, and a complimentary drink of Pepsi, iced tea, or sago’t gulaman — all for just five pesos, the same price when Max’s first opened in 1945.
“We wanted to celebrate where we bring in as many people as we can,” said Max’s Vice President for Marketing Jim Fuentebella during the event. “The ultimate goal is for them to reconnect, re-engage, and bring that sense of community.”
According to organizers, some customers arrived as early as 6:30 a.m. to secure a spot in line for the much-anticipated promo.
Nicknamed “The House That Fried Chicken Built,” Max’s has remained a staple in Filipino dining culture for eight decades, known for its crispy chicken, home-style dishes, and warm hospitality.
“Whoever comes to the house should always come away with change,” Fuentebella recalled, referring to the restaurant’s long-standing philosophy of value and generosity — a principle that, he said, continues to guide Max’s Group brands, including Krispy Kreme and Pancake House.
Beyond the famous ₱5 promo, Max’s Scout Tuazon branch now offers guests an immersive experience through its newly opened Max’s Museum, which showcases the brand’s rich family history and legacy in Philippine dining.
The location also features a Music Hall, designed for events, parties, and live entertainment — a nod to the brand’s enduring tradition of bringing people together.
To cap off the 80th-anniversary festivities, guests received vintage-style souvenir receipts and commemorative pins featuring Max’s original logo.
With over 170 branches worldwide, including locations in the United States and Canada, Max’s continues to be a beloved symbol of Filipino comfort food, heritage, and family tradition.
“This is more than just a celebration of our 80 years,” Fuentebella added. “It’s a celebration of every Filipino who has ever felt at home at Max’s.” (with reports from Aldrine Benitez)
