Despite her growing popularity and influence, Shuvee Etrata remains grounded and true to her roots — a quality that continues to endear her to fans and brands alike.
The Nation’s Darling has just reached another milestone in her career after being officially crowned as the first ‘Miss Gandang Powerful’ and brand ambassador of Anna-E Vitamin E, a beauty and wellness brand known for empowering Filipinas to glow confidently inside and out.
The announcement was made during a grand launch event held on October 24, 2025, at the Sheraton Manila Hotel, where Shuvee was introduced as Anna-E’s first-ever celebrity ambassador. Radiant in her signature morena glow, the social media darling expressed her gratitude for being chosen to represent a brand that aligns perfectly with her values.
“It feels surreal when they told me I’d be their first celebrity ambassador,” Shuvee shared. “I don’t take vitamins just for the sake of it — I take them with purpose. Anna-E won’t just make me beautiful; it makes me confident in myself. It gives me the strength I need throughout the day, and I’m really happy and grateful.”
Anna-E Vitamin E, under Philuxe Pharmaceutical Inc., has long been a trusted name in health and skincare supplements. With Shuvee as its ambassador, the brand launched its newest campaign, #AngGandangPowerful, a movement that celebrates beauty born from strength, authenticity, and purpose.
The campaign’s message — that every woman can be radiant and powerful in her own skin — deeply resonates with Shuvee.
“I said yes to Anna-E not just because of the benefits it gives, but because this is also a movement to empower women,” she explained. “It’s about embracing who you are, loving your skin, and standing proud of your story.”
Philuxe Pharmaceutical Inc. CEO described Shuvee as the perfect embodiment of the brand’s message: “Anna-E stands for beauty that empowers — the kind that inspires others to rise, to dream, and to believe they are powerful. Through Shuvee, we see that message come to life.”
Born in Bantayan Island, Cebu, and raised in South Cotabato, Shuvee’s journey from a small-town girl to one of today’s most influential young personalities is marked by perseverance and self-love. Once bullied for her morena complexion, she now uses her growing platform to inspire confidence and self-acceptance — especially among young Filipinas who struggle with societal beauty standards.
As her influence continues to expand, Shuvee remains grounded, attributing her success to staying true to herself and her purpose.
“What matters most is that you don’t forget where you came from and why you started,” she said. “That’s what keeps me inspired and humbled.”
With her newfound title as Miss Gandang Powerful, Shuvee Etrata isn’t just endorsing a brand — she’s leading a movement. Through Anna-E Vitamin E, she continues to champion a message that beauty, at its core, is confidence, kindness, and strength. Join the #GandangPowerful movement and let your light shine with Anna-E Vitamin E — because true beauty begins within. (with reports from Carlos Aragon)
