Allianz PNB Life, one of the leading life insurers in the Philippines, has launched MaPanatag, a socially inclusive initiative designed to address the unique needs and everyday challenges of single mothers. With an estimated 15 million single parents in the country, 95% of whom are women, Allianz recognizes the importance of supporting this community to help ease their daily burdens and secure a brighter tomorrow.
Allianz PNB Life executives presented the MaPanatag Mombassadors with their policies at the MaPanatag launch.
In photo (L–R): Aileen Dionisio, Allianz PNB Life Head of Sustainability; Mombassadors Rosemary Fernandez, Aira Carmelo, and Janella Reyes; Joseph Gross, Allianz PNB Life President and CEO; Mombassadors, Angel Galut, Heidi Larosa, and Apple Isidro; Jennifer Ng, PNB Senior Vice President and Head of Marketing Group; and Gino Riola, Allianz PNB Life Chief Marketing Officer.
“MaPanatag” represents the peace of mind and assurance that Allianz aims to bring to single moms as they balance their responsibilities and nurture their families.
“The MaPanatag proposition is a testament to the care and support we want to extend to single moms,” said Joe Gross, President and CEO of Allianz PNB Life.
The inspiration behind MaPanatag began with a heartfelt conversation Joe had with a single mom from Allianz. During their exchange, she shared her worries about her child’s future—something that deeply resonated with him, as he himself was raised by a single mother.
“Single moms often carry the weight of the world on their shoulders,” Gross said. “Through MaPanatag, we want them to know they don’t have to face their fears alone. With Allianz by their side, they can be assured that their children will always be cared for.”
To ensure authenticity and relevance, the initiative’s development was led by three single moms from Allianz PNB Life. Their insights, along with the stories of Mombassadors from both PNB and Allianz, shaped the initiative to truly reflect the realities of single motherhood.
“MaPanatag was made by single moms, for single moms. It’s one of Allianz’s fastest-curated propositions—built to address real needs while ensuring accessibility and accuracy,” added Gross.
The Mombassadors from Allianz PNB Life include Apple Isidro, who shared her story of strength and perseverance; Heidi Larosa, whose journey is anchored on faith despite hardship; and Janella Reyes, who found victory through trials. Representing PNB are Rosemary Fernandez, who spoke about finding grace, strength, and love; Angel Galut, whose story reflects courage and resilience; and Aira Carmelo, who became stronger at every turn of her journey.
Holistic Support for Single Moms
The MaPanatag initiative provides comprehensive support for single moms through three (3) core benefits:
1. eAZy Health – A renewable life and health protection plan covering critical illness, accidental death, disability, dismemberment, and total and permanent disability—giving moms peace of mind in case of unforeseen circumstances. It can be availed for as low as P970 per month.
2. HerBox – A curated set of exclusive benefits for single moms, including a dedicated wellness benefit of ₱2,000 in the first year and ₱1,000 annually from Years 2–5, plus discounts and perks from partner clinics, pharmacies, wellness services, and mom-and-baby essentials.
3. Opportunity to Earn – Access to join the Allianz distribution team, allowing single moms to gain additional income to support their families.
Through these benefits, Allianz PNB Life reinforces its commitment to being a true partner to mothers raising their families singlehandedly.
“Single moms go above and beyond to provide for their families—but they shouldn’t have to face tomorrow’s uncertainties alone,” Gross emphasized. “MaPanatag is our way of helping them live strong today, with the assurance that tomorrow is secure.”
A Commitment to Inclusive Protection and Sustainability
MaPanatag underscores Allianz’s commitment to inclusive protection—ensuring that no mother feels she must carry the world’s weight alone.
“Sustainability has always been part of Allianz PNB Life’s journey,” Gross said. “MaPanatag aligns perfectly with our goal of building resilient and inclusive communities. That’s why we’re channeling our resources to make it more accessible and impactful, reaching as many single moms as possible.”
The partnership with PNB will play a crucial role in making MaPanatag available nationwide through PNB’s extensive network of branches.
Ultimately, MaPanatag reflects Allianz’s belief that no mom should ever feel alone in her journey—and that every act of love she makes for her children should be supported, celebrated, and remembered.
