During the recently held Hair Asia 2025 at World Trade Center, Alpha 8 Corporation, one of the country’s leading providers of safe, salon-grade professional products, took the opportunity to raise awareness on the dangers of DIY hair treatments and the importance of professional hair care practices.
Alpha 8 emphasized that while professional products deliver salon-quality results, they are formulated to be handled only by trained stylists. The company explained that DIY hair treatments often result in hair damage due to lack of expertise, improper application, or product misuse, issues that professionals are trained to avoid.
“We don’t recommend DIY or at-home salon treatments that require professional handling,” said James Paul A. Santiago, CEO and President of Alpha 8 Corporation. “Our concern is safety, not just of the clients, but also the reputation of the stylists. When someone does it themselves and gets poor results, they might think the product is at fault, when in reality, it’s about proper technique and professional skill. That’s why we continue to advocate for safe, guided salon procedures.”
The message was reinforced through Alpha 8’s interactive booth at Hair Asia, where professional stylists conducted live demonstrations, showing the correct and safe way to use Alpha 8’s top-performing products. The booth served as both an educational and experiential space, allowing salon owners and stylists to learn best practices directly from experts.
Through this initiative, Alpha 8 reaffirms its commitment to promoting safety, professionalism, and education in the hair care industry, making sure that salon clients receive high-quality results handled only by capable hands.
To know more or reserve a demo slot, send Alpha 8 Corporation a message on Facebook @a8corp.
Alpha 8 Corporation: +63 917 182 6113
Barangay, Purok 3 Sitio Ruhat, Antipolo City, 1870 Rizal
