The Jollibee Group brought members of the media together for a lively and heartfelt Champions of Joy Thanksgiving for Media Partners, celebrating years of partnership and the role of media in sharing the company’s stories and brand experiences.
Held in a festive atmosphere, the gathering featured interactive games, a cheerdance performance, and multiple raffle draws. The energy remained high throughout the afternoon, with participants enthusiastically joining activities that highlighted teamwork and camaraderie. The event concluded with major raffle prizes, including a ₱50,000 grand prize won by LionhearTV.
Before the much-anticipated raffles began, David Beal, Global Chief Marketing Officer of the Jollibee Group, delivered a message emphasizing the value of collaboration with media and the company’s mission to evoke joy among consumers.
“…And chooses to dine at home. But at the end of the day, all of our brands are trying to communicate a story. And that’s where each and every one of you and the work that you do is so vital and so important to what we are seeking to do at the Jollibee Group. Which is about spreading joy through superior taste. Connecting that experience that each of you do such an amazing job of helping bring to life. Helping communicate and share your experience so others can find inspiration.”
Beal underscored how media practitioners contribute to shaping the public’s experience of the brand—whether through features, consumer storytelling, or on-ground coverage. He noted that the work done by journalists, digital creators, and media groups helps bring to life the narrative of the company’s food offerings and the emotional connections they foster with Filipino families worldwide.
The event served as a gesture of appreciation from the Jollibee Group, acknowledging the dedication and support of media partners who have stood alongside the company through milestones, product launches, and brand initiatives. Beyond the prizes and performances, the gathering highlighted the company’s commitment to nurturing relationships and fostering shared inspiration within its media community.
The Jollibee Group has long been recognized for connecting with generations of Filipinos, both through its iconic brands and through campaigns that resonate deeply with families. (with reports from Lau Balocos)
