Celebrities flocked to Beautederm’s annual Chinese New Year celebration on February 17, 2026, turning the company’s headquarters into a convergence of showbiz, business, and media personalities.
Led by Beautederm CEO Rhea Anicoche-Tan, the gathering brought together ambassadors, influencers, media partners, and business collaborators in what has become a signature annual milestone for the brand.
Among the personalities spotted at the event were Dennis Trillo, Gillian Vicencio, EJ Falcon, Arron Villaflor, Sunshine Garcia, Sugar Mercado, Nadine Samonte, Kakai Bautista, Kimson Tan, DJ Jhai Ho, Darla Sauler, Thia Thomalla, Thou Reyes, Rochelle Barrameda, Buboy Villar, Chanel Morales, Jennie Gabriel, Terrence Romeo, Ryan Arana, Rico Maierhofer and wife, internet personality Jeck Maierhofer, and veteran actress Lorna Tolentino.
More than a seasonal gathering, the celebration served as a reflection of the brand’s sustained growth and expanding ecosystem of loyalty and partnership.
“This is also the third Chinese New Year celebration in this building,” Anicoche-Tan noted, calling it “a meaningful reminder of how far we’ve come and how blessed we have been.”
Referencing the Year of the Horse, she added: “The power of the horse brings rapid success, bold movement, and great adventure. The horse symbolizes strength, passion, and determination.”
For a company that has evolved from a niche beauty brand into a diversified group of companies, the symbolism was deliberate. In Chinese tradition, the horse represents endurance and momentum — qualities Anicoche-Tan attributes to what she calls the Beautederm family.
Unlike many corporate celebrations that function as routine socials, Beautederm’s gathering carried the tone of a business milestone — a signal of confidence in its people, partnerships, and trajectory.
“To our Ambassadors, our media friends, influencers, and partners, thank you for your love, loyalty, and belief in Beautéderm. You inspire us to dream bigger and achieve more each year,” she said.
LionhearTV, as part of the invited Manila-based media, had the opportunity to personally engage with the brand’s ambassadors and influencers, affectionately called “Beautederm babies.”
By the time the drums quieted and the lanterns cast their warm glow across the headquarters, it was clear that the event was more than a celebration. It was a statement — of stability, sustained success, and a community built on long-term relationships.
The strong turnout of celebrities — including personalities who are not official endorsers — underscored the goodwill and genuine connections cultivated by the brand over time.
As the Year of the Horse begins, Beautederm positions itself not just for prosperity, but for continued expansion anchored on loyalty, shared success, and collective ambition.
