COS unveils its Spring Summer 2026 campaign fronted by acclaimed actor Alexander Skarsgård, Korean actor Park Gyuyoung, and models Vittoria Ceretti and Taemin Park. Rooted in exceptional craftsmanship and enduring style, the collection advances the modern wardrobe through exquisite materiality, artful cuts and thoughtful detailing – encapsulating the house’s distinctive design handwriting.
Shot by renowned photographer Karim Sadli, the Spring Summer 2026 campaign is captured in an intimate London studio. A series of striking portraits sets the tone for the season, expressing quiet confidence and subtle attitude.
A refined palette of grounded neutrals shapes the collection, with head-to-toe monochromatic looks taking centre stage. Surface texture adds depth and dimension, from supple leather and croc-effect finishes to breathable linens. Heritage references emerge through pinstripes and herringbone, grounding the collection in tradition while reinforcing a modern sensibility.
Drawing on the effortless elegance of 1980’s styling, the collection is defined by set dressing, statement outerwear and refined layering pieces. Tailoring sits at the core, as classic codes are reimagined through contemporary volume and proportion; strong shoulders and high necklines empower the wearer, while fluid silhouettes introduce understated ease. Outerwear anchors the collection, delivering both versatility and impact as the seasons shift. Trench coats lead the offering, featuring an oversized silhouette with a waist-defining belt. Menswear adds a herringbone Balmacaan coat, while a butter-soft leather aviator jacket is elevated with a stand collar and concealed fastenings. Utility and sportswear references appear in a jacket with oversized flap pockets.
In womenswear, dresses introduce softness and movement, offsetting the tailored foundation with fluid silhouettes defined by crinkled textures and lingerie-inspired detailing. Shirting is elevated through delicate ruffles, bringing a sense of femininity and refinement to the modern wardrobe.
The COS Spring Summer 2026 collection will be presented at an off-schedule show in Seoul, South Korea on Wednesday 25 March and will be streamed live on COS channels.
Assets available for download here
Photographer: Karim Sadli
Stylist: Jane How
Hair Stylist: Anthony Turner
Make-up Artist: Lynsey Alexander
Featuring: Alexander Skarsgård, Park Gyuyoung, Vittoria Ceretti, and Taemin Park
