The Bloomfields’ 2007 single “Ale” recently found renewed success nearly twenty years after its release. Driven by organic trends on social media platforms, the track has peaked at No. 1 on TikTok Trending Sounds, reached No. 2 on Spotify Philippines Viral 50, and debuted at No. 74 on Billboard Philippines Hot 100.
Resonating across generations, the song started gaining traction as early as November of last year, coinciding with the promotion of “Balikan”—their 2025 single, which also happens to share the same nostalgic vibe. TikTok trends have prominently fueled the resurgence, making it a staple for fit-check videos, travel clips, and celebrity lip-syncs.
“At the time, we felt the renewed interest in ‘Ale’ was tied to that same sentiment,” Louie Poco, bassist and vocalist of The Bloomfields, shares. “It reminded people of 2007 and a simpler era. By December, the song began appearing more consistently on TikTok, being used as background music for travel videos, outfit checks, and everyday lifestyle content. It felt organic and unforced, just people naturally connecting with the song’s feel-good vibe.”
The turning point came in mid-December, when a Cubao Expo fit-check video by TikTok creator @elizabelle sparked a dance trend that quickly gained momentum, amassing more than 4 million views to date.
“At first, we thought it was just a brief social media moment: one of those random blips that come and go,” Louie explains. “But by January, it had clearly taken on a life of its own, especially when it evolved into a full-blown dance challenge.”
The experience, according to the band, has been “incredibly affirming,” giving them the confidence to continue their passion for music and take pride in their own little contribution to Pinoy pop culture.
Louie adds, “Moments like this keep us hopeful that we can reach even bigger Filipino audiences, not just locally but potentially around the world. More than anything, it motivates us to keep creating original music and to re-introduce classic OPM songs that deserve to be rediscovered by a younger generation.”
Following the viral success of “Ale,” The Bloomfields are also looking forward to releasing new music, both original and covers of OPM classics. They’re also set to release the new album that they’ve been working on for nearly three years now.
Fans can also expect a live performance release of “Ale,” alongside “Wala Nang Iba,” the band’s first single from the same album. “It’s our way of honoring where we came from while celebrating where the music is taking us now.”
The Bloomfields’ “Ale” is out now on all digital music platforms worldwide.
