Filipino fashion icon Heart Evangelista once again captured attention at Paris Fashion Week, where photographers, fashion insiders, and style enthusiasts eagerly followed her every appearance on the streets of Paris.
Known for her signature aesthetic—an edgy yet sophisticated and feminine style—Evangelista consistently delivers standout looks that feature a distinctive “wow factor.” Her street style moments often attract clusters of photographers hoping to capture her outfits as she attends runway shows and exclusive fashion events.
During the latest edition of Paris Fashion Week, Evangelista was seen wearing pieces from some of the world’s most prestigious fashion houses, including Schiaparelli, Off-White, Mugler, Hermès, Lacoste, Lanvin, Isabel Marant, Courrèges, Georges Hobeika, Onitsuka Tiger, Elie Saab, Zimmermann, Akris, and Acne Studios.
Her fans also look forward to what she calls her “fashion-serye” on social media—curated videos and photo posts that document her outfits and experiences during fashion week.
Evangelista’s digital content regularly garners millions of views and interactions, cementing her position as one of the world’s leading fashion influencers. Her posts generate significant Earned Media Value (EMV) or Media Impact Value (MIV)—often reaching millions of dollars for the brands she collaborates with.
Because of her global influence, international fashion and lifestyle brands frequently tap Evangelista for collaborations that boost their digital reach and worldwide visibility.
Her street style and runway appearances are also frequently featured in international fashion publications.
On social media, fans continue to admire Evangelista not only for her fashion sense but also for her personality.
One follower commented: “Bagets ang atake. Never boring. Superb pa ang content kaya love siya ng brands and real fashion enthusiasts.”
Another wrote: “I am always in awe of how you are nailing the thinnest fabric and keep it stylish and body hugging like it was made for you.”
A fan who encountered Evangelista in Europe also shared a personal experience online.
“Thank you @iamhearte for being so approachable and kind. Even when you’re clearly rushing, you still take the time to acknowledge people who admire you.”
Evangelista also recently shared behind-the-scenes footage from her latest video campaign with Mugler Fragrances.
Her second campaign for the brand features the Angel Stellar and Angel Nova perfume variants, which were launched in February. Her first video campaign for the brand promoted Angel Fantasm Eau de Parfum, released last year.
In March 2025, Mugler officially named Evangelista as its Southeast Asia ambassador, marking another milestone in her international fashion career.
Meanwhile, Evangelista has also returned to television with the new season of her reality show ‘Heart World’, which airs every Saturday night on GMA Network.
