On February 26, 2026, at HDI Adventures in Cubao, Quezon City, the first-ever workshop in the Philippines gathered licensed health professionals, culinary experts, cleaning specialists, mommy influencers, beauty creators, media partners, and representatives from Global Strategic Partner Distribution Inc. (GSPDI) and Lime Digital Asia for the immersive “One Box, Endless Solutions” Masterclass, a hands-on learning event centered on the versatility of Arm & Hammer Pure Baking Soda.
The venue welcomed attendees with bold orange branding, life-size product installations, and interactive stations designed to transform a familiar household staple into a multi-sensory educational experience. The atmosphere combined professionalism with creativity, creating a space that encouraged exploration, testing, and discovery.
The masterclass format focused on demonstration rather than passive presentation. Participants rotated through themed stations covering home care, health applications, and culinary use. Each segment offered live examples, allowing guests to observe results in real time and apply techniques themselves under guided supervision.
The central message—one box, endless solutions—was consistently reinforced throughout the program. Rather than presenting baking soda as a single-purpose ingredient, the workshop highlighted its practical adaptability across daily routines.
Three experts anchored the educational discussions:
Ms. Jossa Tan, a licensed pharmacist and mother, explained the scientific properties of baking soda and its responsible applications in everyday life. Topics included oral rinse preparation, skin soaks, slime-making activities, and cosmetic tool cleaning. Emphasis remained on proper usage, dosage awareness, and informed handling to ensure safety and effectiveness. The session blended professional insight with relatable household examples, making technical information accessible.
Chef Rhon Aguilar demonstrated baking soda’s role in cooking, focusing on texture, consistency, and ingredient purity. Live culinary examples illustrated how quality impacts baking results. The demonstration underscored why selecting a trusted product matters in food preparation.
Representatives from CleanWorx showcased household cleaning applications, including deodorizing methods and deep-cleaning techniques. Practical examples highlighted how baking soda supports efficient and environmentally conscious cleaning solutions.
The workshop environment encouraged hands-on participation. Attendees tested applications directly, reinforcing learning through experience. Stations were designed to promote confidence in everyday use, while guided activities ensured clarity and safety.
Key visual elements included:
- A life-size Arm & Hammer box installation
- An oversized product pouch display
- A branded orange backdrop for educational content creation
These features supported engagement and allowed participants to document their experience in a way aligned with the event’s educational tone.
Interactive segments concluded with participant recognition activities. Attendees who demonstrated engagement, accurate understanding of product applications, and active participation received special event prizes.
Winners were awarded:
- Exclusive Arm & Hammer product bundles
- Limited-edition merchandise kits
- Certificates of participation
- Special household-use sample hampers
The prizes were intended to encourage continued exploration of baking soda’s applications at home, extending the workshop’s learning objectives beyond the event itself.
The masterclass reflected a collaborative commitment between Arm & Hammer, GSPDI, and Lime Digital Asia to promote informed communities through credible expertise and practical demonstrations. By integrating healthcare professionals, culinary specialists, cleaning experts, and media representatives, the program reinforced the brand’s position as a trusted, multi-purpose household essential.
The structured workshop format demonstrated how education-driven activations can transform everyday products into platforms for knowledge sharing. Participants left equipped with practical techniques, verified applications, and a deeper understanding of product quality and versatility.
From kitchen preparation to household cleaning and creative bonding activities such as slime-making, the event illustrated the broad functionality of Arm & Hammer Pure Baking Soda. Each demonstration connected theory with practice, showing how a simple item can support multiple aspects of daily living when used responsibly.
The masterclass concluded with strong engagement, positive feedback, and renewed appreciation for the product’s adaptability. The experience reaffirmed that with proper knowledge and guided application, one familiar box can provide meaningful solutions across home, health, and culinary spaces—fully embodying the theme “One Box, Endless Solutions” (with reports from Aldrine Benitez)
