Time to MOVE is Manulife Philippines’ brand campaign that ties a series of initiatives encouraging Filipinos to take the first step toward better well-being, and mainly promotes the brand’s holistic health program called ManulifeMOVE.
Manulife Philippines, the local arm of leading international financial services provider Manulife, brought together wellness enthusiasts for the second staging of Just Show Up: Run & Recover to celebrate movement, recovery, and well-being, encouraging more Filipinos to embrace healthier habits every day.
Photo by Adrian Go
Through the latest installment of Just Show Up: Run & Recover, the ManulifeMOVE campaign brought together runners and wellness enthusiasts to celebrate movement and well-being, underscoring the insurer’s commitment to promoting healthier lifestyles across communities.
Photo by Adrian Go
The campaign draws from the results of Manulife’s Asia Care Survey 2026 and #FYP: Future-proofing Young Pinoys study, which show Filipinos’ evolving views on longevity and the gaps between awareness and habits that support a better quality of life.
One of the initiatives is Run and Recover in partnership with Just Show Up, a running collective based in Makati that promotes health and community.
The Run and Recover initiative aims to:
Show that lasting well-being is built gradually, through habits that stick
Make movement enjoyable and accessible
Build a community where showing up together makes it easier to sustain healthy habits
Advocate for holistic health by not just moving, but also embracing the recovery aspect of the health journey
Event #1: The Kick-Off Experience
The kick-starter event brought together 150 participants for a community run, followed by a morning social at Spotted Pig in Rockwell, Makati City. The experience introduced the series’ core intention: to help Filipinos realize that building healthy habits begins with showing up.
Event Highlights
5KM community run with pacers
Nutritious recovery breakfast at Spotted Pig
Lounge-style DJ set
Welcome program and raffle
Community social and networking
Event #2: The Contrast Experience
The second installment of the series brings the community back together for a curated wellness morning. Held at Longevity Labs, the event pairs a community run with a contrast therapy experience—combining movement with intentional recovery in a premium wellness setting.
The contrast experience is designed to feel elevated and restorative. Similar to the Kick-Off Experience, the guests are encouraged to connect and embrace recovery as a vital part of the wellness journey.
Event Highlights
5KM community run with pacers
Contrast therapy experience: sauna and ice plunge (30 pax per rotation)
Wellness lounge with refreshments and networking
DJ set and community social