- Coco Martin shared why he’s proud to endorse King Cup.
- King Cup’s manufacturers revealed the secret to the success of the brand.
- The company also shared what makes King Cup different from the other sardines.
Coco Martin has been christened “Hari ng Primetime” due to the massive success of his long-running show, FPJ’s Ang Probinsyano. Through the show, Coco has proven that the Filipino taste has stayed the same over the years especially when it comes to entertainment.
His show, a mix of action, suspense, drama, and comedy, has that distinct Filipino flavor stamped all over it.
So it is no surprise that he was tapped to be the brand ambassador of a local brand of sardines, King Cup. The brand’s tagline “Hari ang Sarap, Hari ang Sardinas” fits Coco to a T.
“Isang malaking kasiyahan sa akin na maging King Cup Sardines brand ambassador dahil naniniwala ako sa kalidad ng produktong ito. Naalala ko, bata pa lang ako, excited talaga ako umuwi sa lola ko– at ang paborito kong ginisang sardinas na hinahanda nya. Simple lang pero mapapauwi ka talaga sa lasa at sarap!” Coco shared.
King Cup is among the many brands under Permex Producer and Exporter Corporation which has been around for more than three decades. Hailing from the biggest sardines-making city in the country, Permex operates in Zamboanga which is considered one of the biggest and most efficient tuna and sardines processing plants in the country. In fact, they employ about 1,500 workers and with a rated capacity to process 70 metric tons of tuna and 150 metric tons of sardines per day.
Permex takes pride in their modern facilities and resources which equip them to enter markets in Asia and Europe. The company owns seven separate warehouses and ice plant that can produce 180 metric tons of ice per day. A cold storage facility for 1,200 tons of fish storage at 25C that maintains fish freshness and a fully air-conditioned tuna cleaning facility with the temperature maintained at 70F.
Specifically created for mass market consumption, King Cup Sardines are made from fresh tamban fish cooked in tomato sauce with just the right amount of spices. Deliciously flavorful, King Cup Sardines has a firm, meaty texture rarely found in regular sardines.
Since Filipinos enjoy their sardines sautéed, this new brand is definitely suited for moms. Lola’s or Tita’s special recipe of ginisang sardinas!
King Cup has two variants: King Cup Sardines in tomato sauce and King Cup Sardines in tomato sauce with chili added are available at all leading supermarkets and groceries nationwide.
For more information, visit www.permex.com.ph and follow on Facebook https://www.facebook.com/KingCupA1Sardines/. Contact the Sales and Marketing at (02) 3666054 located at 232 Baesa Industrial Terminal Quirino Highway Q.C.
