Television giant GMA Network dominated nationwide TV ratings last year particularly in Urban Luzon and Mega Manila, a report by AGB Nielsen showed.
NUTAM: GMA Network rules the whole year 2015 in TV ratings nationwide
Citing Nielsen’s 2015 National Urban Television Audience Measurement (NUTAM) report, GMA said it topped the daytime and prime-time slots with 35.4%, overtaking ABS-CBN (34.9%), and TV5 (9.2%)..
Urban Luzon continued to be a strong area for GMA as it registered 39.7 percent audience share, besting ABS-CBN’s 30.6 percent share and TV5’s 8.2 percent share. GMA also secured its dominant position in Mega Manila with its 41.7 percent audience share, up 14.7 points from ABS-CBN’s 27 percent and 33.2 points from TV5’s 8.5 percent. Urban Luzon accounts for 77 percent of all urban TV households in the country while Mega Manila comprises 59 percent.
Nielsen has a nationwide urban sample size of 2,000 homes while it has increased its sample size to 1,200 homes this year for Mega Manila. It has a total of 31 clients and subscribers including eight local TV networks, four regional clients, two block-timers, and 17 media agencies.
