GMA Network dominates ratings across all dayparts in Urban Luzon and Mega Manila

Broadcast leader GMA Network, Inc. (GMA) dominated the ratings in the key areas of Urban Luzon and Mega Manila last May (May 26 to 31 based on overnight data) as shown by data furnished by the industry’s more widely recognized ratings service provider, Nielsen TV Audience Measurement.

For the covered period, GMA came ahead of rival networks in these two areas particularly important to the trade across all dayparts including the crucial primetime block.

In Urban Luzon, which accounts for 76 percent of the total urban television population in the country, GMA posted an average total day audience share of 34.6 percent, higher than ABS-CBN’s 31.5 percent by 3.1 points and TV5’s 13.1 percent by 21.5 points.

16 programs from GMA made it to the overall top 30 programs list in Urban Luzon with the highly successful weekly drama anthology Magpakailanman hosted by esteemed TV personality Mel Tiangco taking the number one slot.

Multi-awarded news magazine program Kapuso Mo, Jessica Soho (KMJS), hosted by the country’s most awarded broadcast journalist Jessica Soho, also scored high ratings in Urban Luzon alongside the epicserye Indio, the comedy program Celebrity Bluff and flagship newscast 24 Oras.

Also in the list were Mundo Mo’y Akin, Eat Bulaga, Vampire Ang Daddy Ko, Love & Lies, Pepito Manaloto Ang Tunay ng Kuwento, Imbestigador, Bubble Gang, The Ryzza Mae Show, Kapuso Movie Night, Queen and I and Kap’s Amazing Stories.

GMA also maintained its ratings edge in its bailiwick Mega Manila, which represents 59 percent of the total urban television households nationwide, where it posted a 36 percent total day audience share average, ahead of ABS-CBN’s 29.5 percent by 6.5 points and of TV5’s 14.1 percent by 21.9 points.

Magpakailanman also stood as the highest rated program in Mega Manila, where 18 GMA programs occupied the top 30 list.

KMJS, Celebrity Bluff, Indio, 24 Oras and Mundo Mo’y Akin also scored top ranks in Mega Manila followed by Eat Bulaga, Vampire Ang Daddy Ko, Love & Lies, Pepito Manaloto Ang Tunay na Kuwento, Bubble Gang, Imbestigador, Kapuso Movie Night, Queen and I, The Ryzza Mae Show, Kap’s Amazing Stories, Kapuso Movie Festival and Dragon Ball Z Kai.

Meanwhile, Magpakailanman and the Mayweather vs. Guerrero Welterweight World boxing special, which aired on GMA, also figured significantly in urban Visayas and urban Mindanao with the latter posting higher scores than other sports specials in May (ABS’ Pinoy Pride XX and 2013 NBA Playoffs Eastern Conf Finals, and TV 5’s PBA Commissioner’s Cup Finals) in all areas (National Urban Television Audience Measurement, Urban Luzon, Mega Manila, Urban Visayas and Urban Mindanao).

It is also worthy to note that GMA News and Public Affairs’ coverage of the midterm elections dubbed Eleksyon 2013 outrated its counterparts in competing networks in NUTAM, Urban Luzon and Mega Manila.

On May 13, Election Day, GMA’s Eleksyon 2013 special coverage between 6 am and midnight scored an average household rating of 11.6 percent in NUTAM. ABS-CBN’s election coverage (Bayan Mo I-Patrol Mo Halalan 2013, TV Patrol 25 and Bandila) trailed behind with only 10.6 percent, while TV5’s coverage (Pagbabago 2013 and Aksyon) posted 2.8 percent.

In Urban Luzon, GMA’s election coverage scored 13.5 percent, up by 3.7 points from ABS-CBN’s 9.8 percent, and up by 10.7 points from TV5’s 2.8 percent.

In Mega Manila, Eleksyon 2013 posted an even bigger lead over competitors with a household rating of 14.4 percent, ahead of ABS-CBN’s 9.2 percent by 5.2 points, and ahead of TV5’s 3.1 percent by 11.3 points.

GMA and TV5 subscribe to Nielsen TV Audience Measurement while ABS-CBN is the lone local major TV network that reportedly subscribes to Kantar Media, formerly known as TNS.

In Mega Manila, Nielsen TV Audience Measurement gathers data based on a sample size of 1,190 homes as compared to Kantar Media’s 770 homes. Meanwhile, Nielsen has a nationwide urban sample size of 2,000 homes, which is statistically higher than Kantar’s sample size of 1,370.

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