ABS-CBN’s noontime show ‘It’s Showtime’ is nearing the end of its current contract with GMA Network, which expires this December.
However, GMA Senior Vice President Atty. Annette Gozon-Valdez assured the public that there is a 95% likelihood of renewing the partnership, citing the show’s strong ratings performance.
Gozon-Valdez highlighted the importance of the program to the network, describing it as a top-rated noontime show and a significant revenue contributor. Discussions are ongoing to finalize certain provisions in the contract, including agreements on how the program promotes ABS-CBN talents and their projects.
JUST INday Badiday:
“ @itsShowtimeNa , WALANG UTANG” – Annette Gozon-Valdez
CTTO: Dondon Sermino YouTube pic.twitter.com/I0pNjre0M8
— AltIndayBadiday (@AltIndayBadiday) December 16, 2024
Amid negotiations, T.A.P.E. Inc., the former producer of the long-running ‘Eat Bulaga’, has expressed interest in launching a new noontime show on GMA Network should ‘It’s Showtime’ leave. However, financial issues between T.A.P.E. Inc. and GMA Network’s finance department need to be resolved before this can move forward.
Meanwhile, ALLTV, owned by the Villar family’s Advanced Media Broadcasting System (AMBS), has signaled its openness to hosting ‘It’s Showtime’ if GMA Network and ABS-CBN fail to reach an agreement. ALLTV already airs ABS-CBN’s flagship news program TV Patrol and has been receptive to more content from the Kapamilya network.
Despite these options, GMA Network appears keen on retaining ‘It’s Showtime’, given its consistent ratings success and its ability to generate significant revenue. The show’s popularity and dedicated fan base make it a valuable asset for the network.
An official announcement regarding the contract renewal is expected soon, and fans remain optimistic that ‘It’s Showtime’ will continue airing on GMA Network, where it has become a staple of the noontime programming lineup.
