EastWest hosted Flavors of Samba, an evening that brought together its valued clients for a celebration of culture, personal service, and shared experiences. Held at Shangri-La The Fort, the event offered a vibrant setting for meaningful connections and a glimpse into how the Bank continues to grow alongside its clients.
Ms. Jackie Fernandez, EastWest President, welcomed guests by emphasizing that EastWest’s role goes beyond providing financial solutions. She shared that the evening was designed not just as a culinary showcase, but as a way to thank clients for their trust and to celebrate the relationships that have shaped the Bank’s journey.
The program featured celebrated Peruvian chef Arturo Melendrez, Head Chef of Samba, who treated the audience to a live ceviche demonstration, inviting guests onstage to roll up their sleeves and immerse themselves in the flavors of Latin America.
Dinner was a showcase of culinary craftsmanship led by Chef Carlo Huerta, Executive Sous Chef of Shangri-La The Fort. Drawing from his training at Le Cordon Bleu and deep Peruvian roots, Chef Carlo curated a multi-course dining experience that paired bold flavors with elegant presentation, set to the rhythm of live samba music.
From there, guests were whisked into cocktail hour, where Samba’s Beverage Manager Arlie Gole shared the secrets of crafting the perfect Pisco Sour, balancing technique, tradition, and storytelling in every pour.
Staying true to the evening’s spirit of ease and thoughtful experiences, Ms. Ivy Uy, Head of EastWest’s Branch Banking Group, shared updates on how EastWest is making everyday banking simpler and more convenient for clients. She also reintroduced the Bank’s refreshed online platforms, EasyWay for individuals and EasyBiz for businesses which have been receiving strong customer feedback. Uy closed by mentioning new partnerships and promotions designed to make financial transactions even more rewarding and seamless.
This was followed by remarks from Mr. Rafael Algarra Jr., Head of Financial Markets and Wealth Management, who spoke about the importance of personal relationships in EastWest’s approach. He emphasized the dedication of the Bank’s Store Managers and Priority Relationship Managers, noting that their care truly sets EastWest apart. Algarra also shared that EastWest was recently recognized as the Best Private Bank in the Philippines by Global Finance Magazine and awarded Best in Discretionary Portfolio Management by Euromoney Private Banking, saying that achievements like these continue to drive EastWest to offer the best in banking, service, and innovation.
As a token of appreciation, guests received cocktail shakers and personalized recipe booklets. These small touches captured the spirit of care and thoughtfulness that ran throughout the evening. The gathering built on the messages shared by EastWest’s leaders: the importance of creating enriching experiences, making everyday banking more seamless, and strengthening the relationships that define the Bank’s story. Held as part of EastWest’s 30th Anniversary, it served as a meaningful tribute to the milestones achieved and the future the Bank continues to shape with its clients.
