Haier Philippines officially unveiled its latest innovation—the Haier Mini LED TV—through an immersive launch event in partnership with Abenson.
Held at Abenson’s flagship store along Quezon Avenue, the experience-driven launch bore the theme ‘Where Color Meets Innovation,’ a nod to the brand’s promise to elevate smart living in every Filipino home.
The event brought together top executives, industry media, influencers, and tech personalities, all eager to witness the future of home entertainment. Hosting the program were personalities Aiyana Perlas and Noel Blanco, who kept the atmosphere vibrant as guests explored what Haier’s newest premium TV had to offer.
“We’re not just unveiling a new television,” said Angeli Patricio, Senior Marketing Manager of Haier Philippines. “We’re presenting a smarter way of living.”
Patricio emphasized that the Haier Mini LED TV is more than just a display—it represents Haier’s vision of seamlessly blending innovation with everyday comfort. Echoing this, Apple Ma, Marketing Head of Abenson, expressed excitement over their exclusive partnership.
“It’s about pushing the boundaries of how we see, hear, and experience the world from our living rooms,” Ma shared.
The ceremonial reveal was led by Xuhong Yan, CEO and President of Haier Philippines, alongside Joy De Leon of Abenson. As the screen illuminated the room with brilliant color and detail, it was clear that the Haier Mini LED TV was set to be a contender in the high-end TV market.
Che Jidong, Haier Product Manager, then gave an in-depth presentation on the television’s features:
- 4K HDR resolution for ultra-crisp visuals
- Dolby Vision & Dolby Atmos for cinematic audio-visual performance
- Game Mode Pro for smooth, lag-free gaming
- Voice-activated AI for hands-free operation
The TV also boasts True Color Pro technology and Mini LED backlighting, delivering accurate colors and deeper contrast that elevate both everyday viewing and home theater setups.
Guests were treated to insights from OPM icon Chito Miranda, gamer Cherizawa, and lifestyle content creator Shanaia Gomez, who each shared how the Haier Mini LED TV has upgraded their daily experiences—from immersive concerts and gaming sessions to smart home convenience.
Adding depth to the tech discussion was Peter from GizGuide, who commended the TV’s engineering and described it as “a strong contender in the premium category,” calling the unit “a digital hub for your home.”
Live musical interludes, exciting raffle draws, and an interactive demo zone capped off the event, allowing attendees to personally experience the TV’s picture quality, AI-driven interface, and sleek, minimalist design.
In his closing remarks, CEO Xuhong Yan reaffirmed Haier’s mission: “This launch is just the beginning. We are building a smarter, brighter future—one home at a time.”
The Haier Mini LED TV is now officially available in all Abenson branches and online platforms nationwide.
