When love and loyalty for pets inspire innovation, something truly special takes shape — and for United Baarde Inc. (UBI), that something is Dear Kat, its newest dry cat food brand dedicated to Filipino pet lovers.
Launched by UBI executives Julius Ladica, Douglas Baarde, Jr., and Wilson Samoranos, all self-confessed cat lovers, Dear Kat was born from their shared passion to create affordable yet high-quality nutrition for cats of all life stages.
“Nag-boom ang interests at pagmamahal sa pets noong pandemic dahil almost all of us nasa bahay lang at wala ginagawa,” said Douglas Baarde, Jr., UBI’s President and General Manager, as he recalled how the idea for Dear Kat came to life.
Julius Ladica, UBI’s Treasurer and Head of Digital Marketing and Importations, added with a smile, “Kapag dumating nga ako sa bahay, nasa sofa sila lahat — parang territory na nila ang living room area. Minsan maaawa ka, may makikita ka sa daan, di mo rin matitiis, ia-adopt mo na.”
Their genuine affection for animals became the foundation of Dear Kat — a product made by pet owners, for pet owners.
Formulated with premium protein, essential vitamins, and minerals, Dear Kat offers complete and balanced nutrition in a delicious tuna flavor that cats adore.
Each serving helps sustain energy and lean muscle development, supports healthy bones and teeth, and strengthens the immune system. The nutrient-rich blend also promotes a soft, shiny coat and healthy skin, while its easily digestible formula ensures comfort even for sensitive cats.
More than just a brand, Dear Kat embodies a promise — that quality cat food doesn’t have to come with a high price tag. It bridges science and empathy, offering accessible nutrition for every Filipino cat household.
“Here’s love in every bite,” goes its tagline — a reflection of UBI’s belief that care can be both compassionate and cost-conscious.
Established in 2021, United Baarde Inc. is a proudly Filipino-owned company under the Pure Choice Pet Care line. Its mission: to push the human capacity to care, improving the lives of pets and their owners across the country.
UBI now distributes a wide range of pet essentials nationwide — from Aromatic Cat Litter, Pro’s Choice Cat Food, and Performance Dog Food to brands like Doug & Co. and Ichi & Co.
With Dear Kat, UBI continues to expand its mission, ensuring that love and nourishment are never out of reach — whether in neighborhood feed stores, agri-vets, or poultry supply shops.
As the brand grows, it stands as a symbol of Filipino warmth and compassion, proving that when care is rooted in the heart, it resonates deeply.
Because in every Filipino household, love takes many forms — and sometimes, it purrs.
