ABS-CBN’s flagship noontime show “It’s Showtime” continues to dominate the noontime slot, consistently outperforming long-time rival “EAT…Bulaga.”
Based on the latest Nielsen NUTAM People Ratings, “It’s Showtime” remained the viewers’ choice for noontime entertainment, maintaining a steady lead over TV5’s “EAT…Bulaga.”
On Monday, January 26, the Kapamilya program placed 8th overall with 4.8 percent, 1.5 points higher than “EAT…Bulaga’s” 3.5 percent, which ranked 13th.
The following day, Tuesday, January 27, Showtime dropped slightly to 4.5 percent, but still held a 1.2-point lead against “EAT…Bulaga” which scored 3.3 percent.
By midweek, Wednesday, January 28, the show improved to 4.6%, widening the margin to 1.4 points over its rival “EAT…Bulaga’s” 3.2 percent. On Thursday, January 29, “Showtime” climbed further to 5.0%, extending its lead to 2.0 points as EAT…Bulaga slipped by 0.2 percent to 3.0 percent.
The week closed strong on Friday, January 30, with “Showtime” rising again to 5.2 percent, solidifying its dominance with a 2.4-point margin over “EAT…Bulaga’s” 2.8 percent.
With this consistent performance, It’s Showtime has once again proven its supremacy in the noontime battle, reinforcing its status as the unbeatable leader in the timeslot.
