Direct selling and multi-level marketing platform EM-CORE marked its 11th anniversary with a milestone press conference at Linden Suites in Pasig City, highlighting a decade-plus of growth anchored on wellness, innovation, and entrepreneurship.
Led by Rey Panaligan Jr., Chairman, President, and CEO, the event unveiled a trio of major developments: the spotlight on flagship supplement 24 Alkaline-C, the launch of a proprietary e-commerce platform, and a first-of-its-kind financial integration designed to empower distributors and customers nationwide.
Central to the celebration was 24 Alkaline-C, EM-CORE’s flagship product produced in partnership with Compact Pharmaceuticals Corporation, which brings more than 50 years of manufacturing expertise. Pharma-grade and formulated with premium ingredients from DSM Switzerland, the supplement is listed in MIMS—underscoring verified quality, authenticity, and effectiveness.
Over the years, 24 Alkaline-C has helped improve health outcomes while opening sustainable income opportunities for thousands of members through EM-CORE’s direct selling model.
Attendees explored EM-CORE’s newly launched e-commerce platform, built to streamline ordering, inventory management, and payment processing. Designed for digital accessibility and scalability, the platform aims to make entrepreneurship more transparent and efficient for the company’s nationwide network—especially timely as it rolls out during the Chinese New Year season.
A key highlight was EM-CORE’s partnership with Asia United Bank, forming an industry-first financial ecosystem. The integration enables official payment processing, transparent check disbursements, and inventory financing—tools intended to support members’ business growth with added credibility and security.
“This milestone reflects 11 years of proven impact,” Panaligan said. “24 Alkaline-C has improved lives, and with our e-commerce platform and financial partner, we are setting a new standard for direct selling.”
