Good news: AXE, the no. 1 fragrance brand on the planet, is actually sending 23 people to space to celebrate the launch of their newest fragrance “AXE Apollo”.
The bad news: unless you’re one of the 112 people on Earth set to train at the international AXE Apollo Global Space Camp in Florida this December, you probably won’t be one of them. Good thing AXE Philippines and FOX International Channels didn’t have anything better to do last weekend but to set up the “AXE Apollo Space Simulator” – a specially-designed facility for all you people who won’t make it to actual space.
You know what they say: if it’s not on Facebook, it didn’t happen. So for the hundreds of people who were able to use the AXE’s space simulator to take epic 360-degree videos of yourselves floating in zero-gravity, congratulations – you’re an astronaut, at least in photos.
Now, if you didn’t get invited to AXE’s space camp and you weren’t able to catch AXE’s space simulator, you can still be like an astronaut, and win GO PRO Cameras while you’re at it. It’s called “Apollo-ing”. If you’ve ever taken a jump shot, then you were almost there. “Apollo-ing” is taking a photo that’s made to look like you’re floating in zero-Gs. It’s quite enjoyable, and the photos come in handy when you’re trying to spark up a conversation – or win a GO PRO Camera.
Here’s how:
Step 1: Take an epic photo of yourself suspended in mid-air. (Tip: Make sure you look like you didn’t exert an ounce of effort jumping up in the air and striking a pose, so you look like you’re really in zero-Gs)
Step 2: Post the photo on Facebook or Twitter or Instagram with the hashtag #AXEApolloing
Step 3: Show the photo to all your friends and perhaps even to total strangers (optional)
Step 4: You get a chance to win a GO PRO Camera!
For more information about how to Apollo, check out www.axeapolloing.com. AXE Space Simulator and AXE Apollo-ing are brought to you by FOX International Channels, Canon, and Bonifacio Global City.
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