The Kapamilya network’s dominance is a result of the viewers’ strong support for its primetime offerings led by “The Voice Kids” season 2, which topped all shows with an average rating of 43.9% in July from 39.5% in June. Other leading weekend programs include “Maalaala Mo Kaya” (36%) and “Wansapanataym” (34.3%).
ABS-CBN’s Primetime Bida block also continues to soar higher in the national TV ratings game with its top caliber drama series “Nathaniel” (36.1%), “Pangako Sa’yo” (35.5%), “Bridges of Love” (24.2%), and “Pasion de Amor” (20.7%).
Meanwhile, ABS-CBN’s daytime programs also captured the hearts of viewers with the newly launched Prime-Tanghali drama series “Ningning” and the recently concluded “Oh My G.”
The Jana Agoncillo-starrer was off to a good start scoring an average national TV rating of 18.3% vs. its rival program in GMA “The Ryzza Mae Show” (9.1%). In the same time slot, the finale episodes of “Oh My G” also got viewers hooked with an average national TV rating of 15.1%.
The Kapamilya Gold drama series “Nasaan Ka Nang Kailangan Kita,” on the other hand, won on its timeslot with 15.8% despite having a new rival program in GMA “Buena Familia” (12.8%).
The programs of the Kapamilya network also captured all the slots on the list of the 10 most watched shows in the country in July. Also included in the top 10 programs in July are “TV Patrol” (29.7%), “Home Sweetie Home” (27%), “Rated K” (25.7%), and “Goin Bulilit” (24.1%).
Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.
Among its local current subscribers are ABS-CBN, Peoples Television Network Inc., The Huddle Room Media Inc., JRA Advertising (J. Romero and Associates), 720 Consumer Connect, ZenithOptimedia, Viva Communications Inc., Manprom, Philippine Daily Inquirer , CNN Philippines, Starcom, Clubmedia, Havas Media Ortega, and Media Agency groups IPG Mediabrands (Touch BPN, UM), Dentsu Aegis Network (Dentsu, Mediaforce, Carat), Omnicom Media Group (OMD, PHD and M2M) as well as Group M (Mindshare, MEC, MediaCom, and Maxus).
International subscribers to Kantar Media include Turner Broadcasting System Asia, NBCU Global Networks Asia Pte Ltd, Google Asia Pacific Pte Ltd, Home Box Office (Singapore) Pte Ltd, Scripps Networks Interactive (Asia) Pte. Ltd., MTV Asia, Fox International Channels, Discovery Networks Asia-Pacific Pte Ltd, CSM Media Research (China), AETN All Asia Networks Pte Ltd, Celestial Tiger Entertainment and Sony Pictures International.
