In today’s network wars ABS-CBN has stood the test of time gallantly defending its status as the number one network in the country today. The myriad of programs and commendable TV shows prove that the Kapamilya network has staying power.
The woman behind ABS-CBN is no less than Ms. Charo Santos or Maria Rosario Santos in real life. Known for her elegant beauty, acting prowess and hosting stint of the long running drama show that features true to life stories “Maalala Mo Kaya”, Madam Charo Santos is the current CEO and president of ABS-CBN Corporation.
Santos started her career in the entertainment industry during the late 70’s and was discovered during her beauty pageant stint as the reigning Baron Travel Girl for 1976. In the course of her almost 4 decades career in Philippine entertainment, Ms. Charo Santos Concio has contributed so much in the television industry and it is only appropriate to recognize her contributions.
Her enthusiasm has led to the ultimate success of ABS-CBN Network.
Santos stint at the Lopez Group started when she worked as a production consultant in the 80’s and became the head of programming and production in 1992. Her entrepreneurial approach took the existing network in a whole new perspective. Although she may be just perceived as another pretty face in showbiz, her wits and smart calls were instrumental to the network’s success.
Charo Santos has ambitious ideas in the programming department and she was out to prove her worth.
She creatively pushed with what she thinks at that time is appropriate for the viewers. One of her successful pitches to her bosses is to bring the king of comedy back on TV. Her dedication and highly motivated attitude paid off. On 2008 she became the first ever woman president of ABS-CBN network.
Her profound leadership led into the good TV programming in the service of the Filipino people.
She is undeniably has good leadership ability. Being the woman on top of the most popular TV network in the country today, she is not just keen on providing good entertainment on TV but has always prioritized Filipino culture and values through various ABS-CBN programs. She epitomizes the core mission of the Kapamilya network and that is to serve the Filipinos all over the world.
Ms. Charo Santos Concio is now globally recognized due to her outstanding performance as a television executive.
This year’s 43rd International Emmy Awards in New York this November will have Santos as Gala Chair. The EMMY is an award giving body that recognizes excellence in the television industry.
Santos as the International Emmy Awards Gala Chair, signifies that the Emmy values the Philippine television industry through the exemplary leadership of the current CEO and president of ABS-CBN.
