Still topping the list of most watched programs during the previous month is “FPJ’s Ang Probinsyano” with an average national TV rating of 39.8% followed by “Pangako Sa’Yo” with 31.4% which tied at second with weekend top-raters “Maalaala Mo Kaya” and “Wansapanataym.” “Dance Kids” maintained its good showing (29.8%) at third place.
Primetime newscast “TV Patrol” continues to be the choice news source of majority of the Filipinos as the only news program in the Top 10 programs of January, landing at the fourth spot with an average national TV rating of 28.7%.
Two new programs also debuted strongly in January. “Pilipinas Got Talent Season 5” averaged a rating of 26.6% while late morning feel-good series “Be My Lady” earned a remarkable 18.3% rating, almost 10 points higher than competition. “Rated K” (24.3%) and “Home Sweetie Home” (24.1%) rounded up the Kapamilya programs in the Top 10.
“It’s Showtime” (16.1%) was also able to regain the lead in the weekday noontime slot as its rival show’s rating dropped to 15.2%.
Here’s the Top 10 Most Watched TV Programs in January 2016:
Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.
Among its local current subscribers are ABS-CBN, Peoples Television Network Inc., The Huddle Room Media Inc., JRA Advertising (J. Romero and Associates), 720 Consumer Connect, ZenithOptimedia, Viva Communications Inc., Manprom, Philippine Daily Inquirer , CNN Philippines, Starcom, Clubmedia, Havas Media Ortega, and Media Agency groups IPG Mediabrands (Touch BPN, UM), Dentsu Aegis Network (Dentsu, Mediaforce, Carat), Omnicom Media Group (OMD, PHD and M2M) as well as Group M (Mindshare, MEC, MediaCom, and Maxus).
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