Los Angeles, CA, April 5, 2016 – The 2016 National Association of Broadcasters (NAB) Show in Las Vegas – the world’s largest annual conference and expo for professionals who create, manage and distribute entertainment across all platforms – will introduce on April 20 the new Multicultural TV & Video Conference. Produced by Schramm Marketing Group, the conference will focus on how media companies can best capitalize on the diverse audiences of television and video content viewing.
The theme of the 2016 NAB Show’s Multicultural TV & Video Conference is Unleashing Tactics for Monetizing Diverse Audiences. Olympic gold medalist and 10-time world boxing champion Oscar De La Hoya will present the opening keynote of the conference. After retiring from the ring in 2009, De La Hoya focused his attention on the company he founded – Golden Boy Promotions – and built in into one of the most successful boxing promotion companies in the world.
Myx TV General Manager Miguel Santos is one of the panelists for Session Two: What’s Everyone Watching? Multi-platform Programming for Multicultural Audiences.
This conversation unleashes a variety of fresh perspectives for why content providers, networks, producers and advertisers have each chosen to connect with specific segments if TV viewers in today’s multiplatform environment. Joining Santos are:
· Antonio Briceno, Deputy Managing Director, beIN SPORTS US & Canada
· James Brown, EVP – Content Distribution, Talent & Marketing, REVOLT MEDIA & TV
· Austin Powers, President, Olympusat Telecom
· Lynette Ramirez, SVP, Original Content, Fuse Media
· Sandra Smester, Executive Vice President of Programming, Univision Network
Other sessions include:
a) Session One – How Do Diverse Voices Matter? – How should the industry approach the use of diverse talent, on camera or in the executive offices, when communicating with today’s audiences? What value does diverse talent deliver to the business? Can you prove that diverse talent will ensure profitability and successfully attract viewers? (Speakers from Ibis Communications, The National Association of Latino Independent Producers (NALIP), HBO, Creative Arts Agency, Fluent Media Group, DMA and Bayou City Broadcasting)
b) Programming Special Session – ABC’s “Fresh Off The Boat” – The sitcom, about an Asian family and their efforts to assimilate into American culture, has recently been renewed for a third season. (Speakers are “Fresh Off The Boat” lead star Constance Wu, executive produce Melvin Mar and Samie Kim Falvey, executive vice president, Comedy development and International Scripted Development, ABC Entertainment)
a) Session Three – Getting to Know You: More Research + More Data = More Viewers? – This session will inquire how data is being used for planning programming, and how research is serving to provide more targeted opportunities for audience development. This session features the input of leading research, data and analytics execs from networks, agencies and research firms. (Speakers from comScore, Google, Microsoft Pulse and Horowitz Research)
b) Session Four – Brought To You By…. A Conversation About Generating Ad Revenues – This session features the top executives from agencies and leading brands to discuss some best practices for using TV and digital video advertising for reaching diverse consumer segments. (Speakers from GroupM Multicultural and AAAZA, Inc.)
Admittance to this conference on Wednesday, April 20 in Room N249 at the Las Vegas Convention Center during 2016 NAB Show requires either an NAB Show “Conference Flex Pass” or “Smart Pass”. One-day registration packages are also available. For more information visit http://www.nabshow.com/attend/registration-packages.
