ABS-CBN, the Philippines’ leading media and entertainment company, starts the second quarter of 2016 strong as it maintained its nationwide TV ratings leadership with an average audience share of 44% from combined urban and rural homes vs GMA 7’s 34%.
Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has only 2,000 homes based solely in urban areas that represent only 57% of the Philippine TV viewing population.
ABS-CBN remains in a league of its own at the primetime block with a commanding 50% average audience share that is 19 percentage points higher than rival GMA’s 31% average audience share during the same time block. The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.
ABS-CBN also dominated in other territories across the land like in Balance Luzon (places in Luzon outside of Metro Manila) where it struck a national average audience share of 45% against the 36% of GMA; Visayas where it scored 54% against the 26% of the rival network; and in Mindanao where it garnered 54% against the 28% of the Kapuso station.
ABS-CBN Corporation, which began as a broadcasting network, has evolved through the years to become the leading media and entertainment company in the land. It has gone beyond radio and television to also become the leader in the local music, film, cable TV, and publishing industries. Also the pioneer in digital television in the country, ABS-CBN has ventured to other businesses including telecommunication services, money remittance, cargo forwarding, TV shopping services, theme park development, among others.
Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.
Among its local current subscribers are ABS-CBN, Peoples Television Network Inc., The Huddle Room Media Inc., JRA Advertising (J. Romero and Associates), 720 Consumer Connect, Viva Communications Inc., Manprom, Solar Entertainment Corporation, Starcom, Havas Media Ortega, and Media Agency groups IPG Mediabrands (Touch BPN, UM), Dentsu Aegis Network (Dentsu, Mediaforce, Carat), Omnicom Media Group (OMD, PHD and M2M) as well as Group M (Mindshare, MEC, MediaCom, and Maxus).
International subscribers to Kantar Media include Turner Broadcasting System Asia, NBCU Global Networks Asia Pte Ltd, Google Asia Pacific Pte Ltd, Home Box Office (Singapore) Pte Ltd, Scripps Networks Interactive (Asia) Pte. Ltd., MTV Asia, Fox International Channels, Discovery Networks Asia-Pacific Pte Ltd, CSM Media Research (China), AETN All Asia Networks Pte Ltd, Celestial Tiger Entertainment and Sony Pictures International.
