Through the game, variety, and reality shows, Filipinos witnessed as one family the honing of talent and the fulfillment of dreams in programs like “It’s Showtime,” “ASAP,” “Minute to Win It,” “The Voice PH,” “The Voice Kids,” “Dance Kids,” “Pilipinas Got Talent,” “I Love OPM,” “We Love OPM,” and “Celebrity Playtime.”
They also got to enjoy conversations in talk shows like “Magandang Buhay,” “Tonight with Boy Abunda,” and “Gandang Gabi Vice,” and laughed in unison while watching “Banana Sundae” and “Home Sweetie Home.”
ABS-CBN News has also led in keeping the public informed and enlightened on the most important issues in the country with “TV Patrol” as the number one newscast in the country, while the “Pilipinas Presidential Debate 2016” it mounted also turned out to be the highest-rating program in 2016 so far with 40.6% last May.
Beyond news and information, it also served thousands of Filipinos in events such as DZMM’s Grand Kapamilya event and the ABS-CBN News Christmas Family Fair.
Kantar data also show that 17 programs produced by ABS-CBN made it to this year’s Top 20 most-watched programs. These are “Pilipinas Presidential Debate 2016 (40.6%), “FPJ’s Ang Probinsyano” (40.3%), “The Voice Kids” (37.6%), “Pangako Sa ‘Yo” (34.3%), “Dolce Amore” (33.8%), “Meron Akong Kwento Ang Himig ng Buhay Ko concert (32.9%), “Pilipinas Got Talent” (31.9%), “Dance Kids” (31.0%), “MMK” (30.9%), “Wansapanataym” (30.9%), “TV Patrol” (30.7%), “Pinoy Boyband Superstar (30.0%), “MMK 25th Anniversary” (29.9%), “Halalan 2016 Ang Huling Harapan” (25.7%), “Home Sweetie Home” (25.3%), “Magpahanggang Wakas” (24.5%) and “Goin’ Bulilit” (23.4%).
Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has 2,000 homes based in urban areas that represent only 57% of the Philippine TV viewing population.
Kantar Media is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.
