Throughout 2016 from January to December across both urban and rural homes nationwide, ABS-CBN topped all TV networks with an average audience share of 45%, or 11 points higher than GMA’s 34%.
This is based on data provided by multinational audience measurement provider Kantar Media, which uses a nationwide panel size of 2,610 urban and rural homes that represent 100% of the total Philippine TV viewing population.
NATIONAL URBAN, RURAL: Top 20 Most Watched Regularly Airing Programs in 2016
Across all time blocks, ABS-CBN also remained on top especially in primetime (6PM-12MN) where it scored 49%, a 16-point lead compared to GMA’s 33%. The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.
ABS-CBN also led the morning block (6AM-12NN) with 39% versus GMA’s 35%; the noontime block (12NN-3PM) with 44% versus GMA’s 35%; and afternoon block (3PM-6PM) with 44% versus GMA’s 35%.
As ABS-CBN kept its lead over its rival network, it also maintained its leadership in the digital platform through iWant TV, its pioneering video-on-demand service and the leading OTT platform in the country with over 6 million subscribers. Rapidly transitioning into a digital company, ABS-CBN leads all media networks in bringing its content online to address the change in the Filipinos’ viewing habits.
The most watched programs on iWant TV last December were “FPJ’s Ang Probinsyano,” “Doble Kara,” “Pinoy Big Brother Lucky Season 7,” “The Greatest Love,” “Till I Met You” and “Magpahanggang Wakas.”
Meanwhile, more Filipinos are able to watch ABS-CBN shows with its partnership with PLDT, Inc., which enables PLDT and Smart subscribers to access iWant TV’s rich library of TV shows, specials, and other exclusive content.
In other areas, ABS-CBN also beat GMA from January to December 2016. The Kapamilya network won the ratings game in Total Balance Luzon with an average national audience share of 47% versus GMA’s 35%; in Total Luzon with 40% vs GMA’s 37%, in Total Visayas with 54% versus GMA’s 26%; and in Total Mindanao with 56% versus GMA’s 28%.
Aside from radio and television, ABS-CBN has also become the leader in the local music, film, cable TV, and publishing industries and is also the pioneer of digital television in the country. As of end of November, ABS-CBN TVplus has already sold 2 million boxes nationwide.
ABS-CBN has also ventured to other businesses including telecommunication services, money remittance, cargo forwarding, TV shopping services, theme park development, among others, showing that it has become more than a broadcasting network through the years.
Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.
Among its local current subscribers are ABS-CBN, Peoples Television Network Inc., The Huddle Room Media Inc., JRA Advertising (J. Romero and Associates), 720 Consumer Connect, Viva Communications Inc., Manprom, Solar Entertainment Corporation, Starcom, Havas Media Ortega, and Media Agency groups IPG Mediabrands (Touch BPN, UM), Dentsu Aegis Network (Dentsu, Mediaforce, Carat), Omnicom Media Group (OMD, PHD and M2M) as well as Group M (Mindshare, MEC, MediaCom, and Maxus).
Most Watched TV Programs in 2016 (January to December in Urban and Rural homes)
International subscribers to Kantar Media include Turner Broadcasting System Asia, NBCU Global Networks Asia Pte Ltd, Google Asia Pacific Pte Ltd, Home Box Office (Singapore) Pte Ltd, Scripps Networks Interactive (Asia) Pte. Ltd., MTV Asia, Fox International Channels, Discovery Networks Asia-Pacific Pte Ltd, CSM Media Research (China), AETN All Asia Networks Pte Ltd, Celestial Tiger Entertainment and Sony Pictures International.
