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Home»Breaking News»AGB Nielsen, Kantar Media: How did “Destined To be Yours” affected the primetime ratings game?
Breaking News Television TV Ratings

AGB Nielsen, Kantar Media: How did “Destined To be Yours” affected the primetime ratings game?

LionhearTVBy LionhearTVFebruary 28, 2017No Comments2 Mins Read
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Alden Richards and Maine Mendoza’s first ever teleserye “Destined To Be Yours” finally aired its pilot episode on Monday night (February 27) on GMA Telebabad. The AlDub primetime series is said to test AlDub’s popularity since they became phenomenal in 2015. As AlDub takes over GMA Telebabad, it remains to be seen if their overwhelming success on noontime will translate over to primetime.

Destined To be Yours

With high expectations mounting, GMA Network can only hope that Alden and Maine will deliver and reverse course for the seemingly underperforming on the Telebabad block.

Based on the TV ratings on February 27 (Monday) released by AGB Nielsen and Kantar Media, AlDub’s entry on primetime has yet to be felt. It’s a slow start and we’ll see if this is going to pick-up just like what happened to “Encantadia.”

AGB Nielsen’s data shows “Destined To Be Yours” with only 2.9% advantage over it’s rival while on Kantar Media, the AlDub teleserye failed to beat “My Dear Heart” with an 8.9% wide margin.

Destined To Be Yours My Dear Heart

AGB Nielsen (NUTAM)

24 Oras 23.9% vs TV Patrol 20.6%
Encantadia 25.3% vs FPJ’s Ang Probinsyano 26.4%
Destined Be Yours 22.5% vs My Dear Heart 19.6%
Meant To Be 15.9% vs A Love To Last 13.2%
Pretty Woman 11.1% vs Pinoy Big Brother 8.8%

Kantar Media – TNS Nationwide

TV Patrol (33.1%) vs. 24 Oras (22.7%) vs. Aksyon (2.1%) / The Flash (2.6%)
FPJ’s Ang Probinsyano (42.8%) vs. Encantadia (25.8%) vs. Arrow (2.1%)
My Dear Heart (29.1%) vs. Destined To Be Yours (20.2%) vs. Arrow (2.9%)
A Love To Last (16.5%) vs. Meant To Be (13.5%)
Pinoy Big Brother Lucky Season 7 Dream Team (10.2%) vs. Pretty Woman (8.9%) vs. Aksyon Tonite (1.4%) / Reaksyon (0.7%) / History With Lourd (0.6%)

The AlDub love team was accidentally discovered at the “Juan for All, All for Juan” segment of the noon time television show Eat Bulaga where Maine portrayed the character of a housemaid and Alden as himself. Due to the strong chemistry between the two main characters, their budding romance caught the attention of the audience and the first ever ‘kalyeserye’ began.




Their first ever movie “My Bebe Love: #Kilig Pa More” set  the highest domestic opening day record with ₱60,462,169.57 during the 2015 MMFF. In 2016, Vice Ganda and Coco Martin’s “The Super Parental Guardians” broke AlDub’s record with ₱70 million gross on opening day in cinemas nationwide.

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AGB Nielsen Destined to be Yours Destined to be Yours TV Ratings GMA Network Kantar Media TV Ratings
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Previous ArticleKantar Media: Nationwide TV Ratings – February 27, 2017 | ABS-CBN rules from sign-on to sign-off, “FPJ’s Ang Probinsyano” hits 42.8% nationwide
Next Article Lucky 7 housemates advance to the “Pinoy Big Brother Lucky Season 7” Big Night
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