For the second year in a row, consumers have chosen ABS-CBN as its most trusted network in the Reader’s Digest Trusted Brands Awards by conferring the Kapamilya network with a Platinum Trusted Brand Award, the highest recognition from Reader’s Digest Asia-Pacific’s annual consumer survey.
ABS-CBN’s second consecutive Platinum win follows a five-year winning streak for the network from 2010 to 2015, when it won the Gold Trusted Brand Award.
The Reader’s Digest’s Platinum Trusted Brand Awards are “given to brand that performed exceptionally, winning their category with a score that vastly outpolled their nearest competitor.” This is the second Platinum award for the TV network after receiving the same award last year.
Trust is defined by Reader’s Digest as “an emotion that fuels our decision whether we are conscious of it or not. It is that intangible quality that signals reliability and integrity. Whether it is a product or service, trust is what reassures us that we are making the right choice.”
Reader’s Digest has been asking its readers and other consumers which brands they place their trust in for over 18 years. This year, it commissioned Catalyst, a recognized independent, international market research firm to conduct a survey on 7,500 people from Hong Kong, Malaysia, Philippines, Singapore, and Taiwan.
Winners are determined through a final ranking in 44 product categories. The ranking is obtained by multiplying the total number of votes from the survey respondents with its average score for six qualitative characteristics, namely: trustworthiness and credibility, quality, value, understanding of customer needs, innovation, and social responsibility.
